Navattic vs. Tourial vs. HowdyGo - Interactive demo tools

If you're a marketer evaluating interactive product demo platforms there are a variety of options on the market. These are the decision points we see as important factors:

Contract length and price should align with your marketing goals.
The editing experience and demo quality should meet your and your team's expectations.
Guidance and support you receive during and after onboarding should provide a capable, positive and fun experience.

TLDR;

The main differences in functionality between Navattic vs. Tourial vs. HowdyGo stem from how the demos are captured. Tourial takes static screenshots of your product while Navattic and HowdyGo capture your product in fully interactive HTML/CSS.

The platforms also differ significantly in pricing, with HowdyGo being a much more affordable option (starts at $159/month).

HowdyGo	Navattic	Tourial
✅ Starts at $159/month	❌ Starts at $500/month	❌ Starts at $790/month
✅ Unlimited users	✅ 100 users	✅ 50 users
✅ HTML demos	✅ HTML demos	❌ Screenshot demos
✅ HTML editing	✅ HTML editing	❌ No demo editing
✅ Support from founding team	✅ Support from an AE	✅ Support from an AE

Screenshot demos (Tourial) are "clickable slideshows" that cycle through screenshots of your product. This limits their interactivity and your ability to customize them, but means that each "slide" can be anything, including a screenshot of a product that isn't web based.

HTML demos (Navattic and HowdyGo) are perfect clones of your product. Viewers can interact with elements on the page, scroll, hover and click on things like drop-down lists as if they were in your actual app. In addition, they allow you to edit the content of the captured app after recording (text, images, etc).

When should you choose Navattic?

If you have complex procurement processes, they offer SOC2 compliance and have a sales and account management structure to navigate those processes.

Navattic is suited to companies who need a product demo tool that will work for large, multi-team marketing functions. They've built a recognizable brand, and by all accounts are great to work with.

Compare Navattic and HowdyGo

When should you choose Tourial?

You should consider Tourial if your product is not web based. Screenshot demos lack interactivity and customization but allow you to add any screenshot into them, including those not from web based products.

Compare Tourial and HowdyGo

When should you choose HowdyGo?

HowdyGo is built from the ground up to get you up and running fast with pixel-perfect product demos. We provide friendly pricing and the guidance you need to prove the value of interactive product demos for your business.

Experiment friendly pricing

A full access free trial, monthly payment terms and affordable pricing that's designed to let you experiment and prove the value of interactive demos for your business.

See our pricing

Fast learning curve

You'll have your first demo in minutes because our recording and editing experience is simple, with one-click recordings, no manual step mapping and sensible defaults to get you up and running in no time.

See how to create a demo

Individual guidance from the founding team

We're a small business motivated to deliver a great experience to a group of exceptional customers. It's not just support - we're here to help as much as you need so that you get the most out of your interactive demos.

"First off, the HowdyGo team is fantastic. This was important for us. They're whipsmart and building a great interactive demo product, but they're also genuinely supportive and great to work with. They're thoughtfully building and go above and beyond to make sure users have all the tools they need.

Starting with interactive demos can be daunting, but they've made it simple. We've easily integrated tools like Hubspot, we have clear reporting and attribution so we can track impact on things like conversion rates, and setting up/testing demos has been seamless."

- Anna Redbond, Head of Marketing at Flagsmith

Compare pricing

Building demos is a team sport and all three software options give you plenty of users. Where they differ considerably is in the pricing. HowdyGo is by far the most accessible option starting at $159/month for unlimited users and is the only one that provides a free trial.

HowdyGo	Navattic	Tourial
✅ Starts at $159/month	❌ Starts at $500/month	❌ Starts at $790/month
✅ Unlimited users	✅ 100 users	✅ 50 users
✅ Free trial you can access right now	❌ Must book a demo, no free trial	❌ Must book a demo, no free trial

Compare functionality

Demo quality and editability

As HowdyGo and Navattic capture HTML demos, they offer lots of powerful capabilities that screenshot demo platforms like Tourial can't. This includes editing anything like text and images in the recorded UI and personalizing it for prospects.

HowdyGo is the only platform that offers HTML Interaction Replay, the ability to smoothly replay transitions exactly as they happen in your platform. While traditional HTML demos jump between different screens of your product, HowdyGo can show any animated transitions that occur between steps (eg. drag and drop, animated charts, multiple cursors, etc.)

HowdyGo	Navattic	Tourial
✅ HTML demos	✅ HTML demos	❌ Screenshot demos only
✅ HTML editing	✅ HTML editing	❌ No demo editing
✅ HTML Interaction Replay	❌ No HTML Interaction Replay	❌ No HTML Interaction Replay

Annotation customisation

All platforms offer extensive customisations options for the annotations you use to guide viewers through a demo. When demoing complex platforms, breaking a long demo into smaller chunks using checklists and demo centers can be especially useful and HowdyGo and Tourial offer the most flexibility on this.

HowdyGo	Navattic	Tourial
✅ Hotspots and tooltips	✅ Hotspots and tooltips	✅ Hotspots and tooltips
✅ Brand colors & fonts	✅ Brand colors & fonts	✅ Brand colors & fonts
✅ Demo checklist	✅ Demo checklist	✅ Demo checklist
✅ Demo centers	❌ Demo centers	Demo centers

Demo analytics

Demo analytics are offered by all three platforms. You can capture leads using forms, identify companies viewing demos and track how many viewers are engaging. HowdyGo also offers the ability to drill down into individual demos, understand how they are performing and identify ways to optimize them.

HowdyGo	Navattic	Tourial
✅ Lead capture	✅ Lead capture	✅ Lead capture
✅ Track viewer engagement	✅ Track viewer engagement	✅ Track viewer engagement
✅ Demo optimization dashboard	❌ Demo optimization dashboard	❌ Demo optimization dashboard

Integrations

Extensive integrations are offered by all platforms with CRMs (Eg. Hubspot, Salesforce) and marketing tools (Eg. Marketo). Navattic and HowdyGo also provide integrations with your analytics stack (Eg. Google Analytics, Segment).

HowdyGo	Navattic	Tourial
✅ CRM	✅ CRM	✅ CRM
✅ Marketing	✅ Marketing	✅ Marketing
✅ Analytics	✅ Analytics	❌ Analytics

Compare support

Getting started with interactive tours can feel a little intimidating. What should I demo? How should I capture and tell the story? Where should I put it to get the most impact?

That's why getting support and guidance is fundamental to your success when you start experimenting - HowdyGo is the only platform that provides more than just product support.

HowdyGo	Navattic	Tourial
✅ Help reviewing demos and crafting narratives from the founding team ✅ Help reviewing demos and crafting narratives from the founding team ✅ Shared Slack	✅ Product support from an AE	✅ Product support from an AE

HowdyGo

Navattic

Tourial

✅ Help reviewing demos and crafting narratives from the founding team

✅ Shared Slack

✅ Product support from an AE

Example demos

We've picked some of the best examples of interactive product demos built with each platform to help you understand what a finished demo is like.

This is is the probably the best way to get a sense of the differences in look, feel and interactivity between HTML demos (HowdyGo and Navattic) vs screenshot demos (Tourial).

HowdyGo example - Flagsmith