Affordable alternative

HowdyGo is an easy to use, full HTML interactive product demo platform starting at only $79/month.
HowdyGo logo
Starts at $79/month
Monthly subscription
Unlimited users
Unlimited HTML demos
Full HTML editing
Support from founding team logo
Starts at ~$9,200/year
Annual contracts only
Limited users
Unlimited HTML demos
Full HTML editing
Support from an AE

You're a marketer who's written a comparison before, so you know that it's tricky to compare yourself to a competitor and come across as sincere and fair. We've tried our best to do that.

When should you choose

If you need to convince a lot of your colleagues to get on board before you get started, Walnut has a traditional sales approach that's suited to handling those conversations.

Their product is extensive and suited to teams who can have someone specifically responsible for demo creation to learn the process of building them. They've built a recognizable brand and their demos are high quality and full HTML.

If this kind of support and resourcing fits your team, then Walnut or another VC backed vendor is probably the right choice.

How is HowdyGo different?

If you're a marketer who wants to experiment with embedded interactive product demos for your website, HowdyGo is designed for you and your team to get up and running fast.

Experiment friendly billing

A full access free trial, monthly payment terms and affordable, ungated pricing that's designed to let you experiment and prove the value of interactive demos. You don't need to book a demo to try HowdyGo, but we're here if you want to.

Fast learning curve

You'll have your first demo in minutes because our recording and editing experience is simple, with one-click recordings, no manual step mapping and sensible defaults to get you up and running in no time.

Individual guidance from the founding team

We're a small business motivated to deliver a great experience to a group of exceptional customers. It's not just support - we're here to help as much as you need so that you get the most out of your interactive demos.
"HowdyGo is awesome — we did a demo with Walnut yesterday and immediately googled competitors and found you. I had my first demo made within a few minutes! Thanks for building something awesome!"

HowdyGo vs features

Looking for a specific feature? We've got you covered.


Starting price
$79/month for unlimited users
Hidden. Reportedly starts $9,200/ year
Free trial


Interactive HTML capture
HTML Interaction Replay
Recording process
One-click capture a flow as you go through your app
Capture individual app screens and manually link them together


Hotspots and tooltips
Brand colors and fonts
Demo checklist
Edit HTML content and images in the recording
Find & replace HTML content everywhere ("Smart Objects")
Personalize demo with prospect info


Lead capture
Track viewer engagement
Demo optimization dashboard
Custom integrations
Yes, on enterprise plan
In-app chat support
Shared Slack channel


Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our team.
What is an interactive product demo?

They replicate a flow in your SaaS and let you easily add onboarding-style callouts to a walkthrough.

This means you can embed your product, loaded with data, into your website and let people self-educate/self-qualify at their own pace.

Unlike an onboarding tool, it shows your product in a state that demonstrates to prospects functionality without making them guess what it’s capable of, when they're still deciding whether they should sign up for an account or book a demo.

If you're comparing different vendors, it's important to understand that interactive demo tools are split into these two categories:

  1. Full interactive HTML demos like HowdyGo, which let you edit your app after capturing, personalize content and generally offer a more convincing experience to your prospects. They feel high quality, like getting a new iPhone vs. your old Nokia 3310.
  2. Screenshot capture demos are effectively slideshows of your app. These tools are typically cheaper, and it can be a bit easier to get started. You're also unlikely to run into any weird recording glitches.

Learn more in our article Interactive Product Demos Explained.

How do I use an interactive product demo?

The most common use-case we see is an embedded walkthrough of your software on your website.

While there are a whole host of potential use cases (and you can see some of them in our documentation) we recommend starting out by just creating a simple Platform Overview demo of your software, or on a specific, popular portion of your software.

This is a great place to begin because it gives you something practical that can be shared on your website, or directly with prospects and leads.

How do you make a product demo?

This is our 5 step simple guide to making an interactive demo:

  1. Capture a flow of your app that often gets demonstrated by your sales team.
  2. Add annotations, reuse messaging and convey a simple story that highlights your value proposition.
  3. Delete or auto-progress through unnecessary steps, your prospects want you to get to the point.
  4. Publish your demo and copy the embed code
  5. Paste the embed code into your CMS (whether it's Webflow, Unbounce, Wordpress, Ghost, Wix, etc.)

Your first demo shouldn't be too complicated. Just get started and have a bit of fun. It's really easy to add new steps, change the order around, edit text, etc.

I've already got a walkthrough video, can I use that?

TLDR; You can't. But they are great source material for creating a more engaging demo experience.

HowdyGo is designed to capture interactive, responsive HTML. This allows you to do cool stuff like editing the content of your app after capturing it, personalize what's on screen with templated values, and get analytics that are driven by actual user interactions (not just passive views).

Not to mention the fact it really feels like they are using your app.

Videos serve a purpose, but a 10 minute walkthrough doesn't do your product justice.

Do I need to involve my sales engineering / engineering team?

Nope, capturing a HowdyGo demo is easier than recording a video!

However, we can do 2 things to help you get up and running asap:

  1. We'll help you. We've created hundreds of demos of hundreds of SaaS apps, we're technically minded and we want to help you succeed. We've literally deployed products on AWS and interacted with customer APIs to get demos off the ground.
  2. HowdyGo is accessible to the entire team. If someone signs up from the same company you can see, edit, duplicate and share demos across your team easily. This makes it easy to get anyone you need involved at your company.
I can't see my CRM/Analytics as an integration

We've built HowdyGo with integrations in mind, so when one of our customers needs a new one, we jump on it and make it happen.

There's good news though, everything in HowdyGo works without integrating (lead capture and analytics included), and, when we start building an integration it often takes less than a week to have it up and running.

Here's a quote from one of our customers:"Wow you guys are fast!!".

Jump in and get started, then have a chat with us and we'll move heaven and earth to get you up and running the way you want.

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Free trial, no credit card required
Pixel-perfect HTML demos
Hands on onboarding and support