Starter
Best for product-proud teams.
- Unlimited users
- Unlimited HTML demos
- 1 collection
- Edit text & images in your captured UI
- Share links & embedded demos
- Export GIFs & videos
- Lead capture
- Chat support & knowledge base
- Recorded webcam bubbles
Pro
Best for data and integration lovers.
- Unlimited users
- Unlimited HTML demos
- Unlimited collections
- Unlimited sandboxes (Add-on)
- All Starter features plus:
- Demo analytics
- CRM & analytics integrations
- HowdyGo JS SDK
- Password protected demos
- Custom domain
- Hands-on demo support for one team
Enterprise
Best for large teams and high traffic.
- Unlimited users
- Unlimited HTML demos
- Unlimited collections
- Unlimited sandboxes (Add-on)
- All Pro features plus:
- Enterprise SSO (SAML/SCIM)
- Feature request priority
- Hands-on demo support for multiple teams
FAQs
Can't find what you're looking for? Just ask us. We normally respond within a few minutes.
Contact usWhat does "unlimited users" actually include?
Every seat. Your whole team: marketing, sales, customer success, product... They can all create and collaborate on demos without worrying about per-seat charges. Most competitors charge per user, which adds up fast. We don't.
Does "1 collection" mean there's a limit on my demos?
Nope, demos are unlimited on every plan. Collections are a separate feature: shareable hubs where you can bundle demos, videos, and other assets to share under one link. Starter includes one collection; Pro and Enterprise include unlimited.
What does hands-on support mean?
Our founding team (Tom, Daniel, and Umberto) helps you create demos that actually convert, not just technically work. That means helping with strategy (which demos to build, where to use them), providing hands-on help reviewing your demos, and ongoing optimization based on your analytics. Need us to build the first draft while you focus on launch week? We've done that.
We've analyzed hundreds of demos and know what works. As our customer Andrew, Marketing Manager at Ansarada put it: "They're not just solution providers, they're extra members of my GTM team."
What's the difference between HTML demos and sandboxes?
HTML demos are guided, story-driven experiences where you control the flow - perfect for marketing pages and sales follow-ups. Sandboxes are open, exploratory environments where sales reps or prospects can click around freely - ideal for live sales demos and hands-on evaluation.
Is there a setup fee or implementation cost?
Nope. You sign up, install the Chrome extension, and start recording. Our Pro and Enterprise plans include hands-on support from our founding team to help you hit the ground running at no extra cost.
Can we extend the trial if we need more time?
We're happy to extend trials for serious evaluators. Just ask via in-app chat for an extension.
Why is HowdyGo more affordable than other HTML demo platforms?
We're a small, profitable, bootstrapped team and proud of it. We don't have any VC expectations to meet or pressure to try squeeze every dollar out of every deal. We just want to continue to focus on creating the best interactive demo platform in the market.
We're bootstrapped, do you offer any discounts?
We're bootstrapped too, so we understand the journey. Ping us via in-app chat for a bootstrapper-friendly discount.
The best value demo tool for go-to-market teams
Pricing is much more competitive compared to others on the market, and there are far fewer limitations. Tom, Daniel, and the entire HowdyGo team have gone above and beyond to ensure we’re set up for success.

Callum Whitley
Product Marketing Manager, Komo
Thank YOU for building this amazing tool — it's easily the best value product for the price.

Esther Fong
Product Marketing Manager, Sleekflow
This tool is awesome - we did a demo with Walnut and immediately googled competitors and found you.
I had my first demo made within a few minutes! Thanks for building something awesome!

Kendall Burke
Head of CX, TablesReady
Features | Starter | Pro | Enterprise |
|---|---|---|---|
| Access & limits | |||
| Unlimited users | Included in Starter | Included in Pro | Included in Enterprise |
| Unlimited HTML demos | Included in Starter | Included in Pro | Included in Enterprise |
| Unlimited viewers | Included in Starter | Included in Pro | Included in Enterprise |
| Unlimited demo collections | Not included in Starter | Included in Pro | Included in Enterprise |
| Demo editing | |||
| Edit text in captured UI | Included in Starter | Included in Pro | Included in Enterprise |
| Edit images in captured UI | Included in Starter | Included in Pro | Included in Enterprise |
| Blur elements in captured UI | Included in Starter | Included in Pro | Included in Enterprise |
| Hide/remove elements in captured UI | Included in Starter | Included in Pro | Included in Enterprise |
| Autoplay steps | Included in Starter | Included in Pro | Included in Enterprise |
| Edit scroll positions in captured UI | Included in Starter | Included in Pro | Included in Enterprise |
| Zoom and pan | Included in Starter | Included in Pro | Included in Enterprise |
| Highlight sections of captured UI | Included in Starter | Included in Pro | Included in Enterprise |
| Multiple annotation types | Included in Starter | Included in Pro | Included in Enterprise |
| Chapters and branching demos | Included in Starter | Included in Pro | Included in Enterprise |
| Upload image steps to demos | Included in Starter | Included in Pro | Included in Enterprise |
| Insert new steps into existing demos | Included in Starter | Included in Pro | Included in Enterprise |
| Playback interactions in HTML | Included in Starter | Included in Pro | Included in Enterprise |
| Video bubbles in your demos | Included in Starter | Included in Pro | Included in Enterprise |
| Personalization & variables | |||
| Replace text in recorded UI using variables | Included in Starter | Included in Pro | Included in Enterprise |
| Replace text in annotations using variables | Included in Starter | Included in Pro | Included in Enterprise |
| Use data captured in a lead form for text replacements | Included in Starter | Included in Pro | Included in Enterprise |
| HowdyGo JS SDK | Not included in Starter | Included in Pro | Included in Enterprise |
| Automated brand replacements for logos & company names | Not included in Starter | Not included in Pro | Included in Enterprise |
| Sharing & exporting | |||
| Embed interactive demos on your website | Included in Starter | Included in Pro | Included in Enterprise |
| Personalized demo links | Included in Starter | Included in Pro | Included in Enterprise |
| Password protected demos | Not included in Starter | Included in Pro | Included in Enterprise |
| Demo collections | Included in Starter | Included in Pro | Included in Enterprise |
| Custom branding & theming of demos | Included in Starter | Included in Pro | Included in Enterprise |
| Custom domain | Not included in Starter | Included in Pro | Included in Enterprise |
| Export email-optimized GIFs | Included in Starter | Included in Pro | Included in Enterprise |
| Export LinkedIn & social-optimized WebM videos | Included in Starter | Included in Pro | Included in Enterprise |
| Export high-resolution MP4 videos | Included in Starter | Included in Pro | Included in Enterprise |
| Include annotations in video/GIF exports | Not included in Starter | Included in Pro | Included in Enterprise |
| Mobile friendly demos | Included in Starter | Included in Pro | Included in Enterprise |
| Global CDN & video streaming | Not included in Starter | Included in Pro | Included in Enterprise |
| Lead capture | |||
| Add lead capture forms at any step in a demo | Included in Starter | Included in Pro | Included in Enterprise |
| Use captured lead info to personalize demos on-the-fly | Included in Starter | Included in Pro | Included in Enterprise |
| Export captured leads in CSV | Included in Starter | Included in Pro | Included in Enterprise |
| Receive notifications when a lead is captured | Included in Starter | Included in Pro | Included in Enterprise |
| Automatically send leads to CRM | Not included in Starter | Included in Pro | Included in Enterprise |
| Add leads to a specific campaign in your CRM | Not included in Starter | Included in Pro | Included in Enterprise |
| Sandboxes (Optional add-on) | |||
| Intelligent auto-linking of screens | Not included in Starter | Included in Pro | Included in Enterprise |
| Instantly shared sandbox environments | Not included in Starter | Included in Pro | Included in Enterprise |
| Point-and-click personalization | Not included in Starter | Included in Pro | Included in Enterprise |
| Branching demos | Not included in Starter | Included in Pro | Included in Enterprise |
| Analytics | |||
| Track demo views in Google Analytics | Included in Starter | Included in Pro | Included in Enterprise |
| Demo analytics designed to increase viewer conversions | Not included in Starter | Included in Pro | Included in Enterprise |
| Lead score in HubSpot based on demo views | Not included in Starter | Included in Pro | Included in Enterprise |
| Funnel visualization | Not included in Starter | Included in Pro | Included in Enterprise |
| Support | |||
| In-app chat | Included in Starter | Included in Pro | Included in Enterprise |
| Hands-on support from founding team | Not included in Starter | Included in Pro | Included in Enterprise |
| Demo analytics reviews & suggestions by HowdyGo | Not included in Starter | Included in Pro | Included in Enterprise |
| Organization | |||
| GSuite, Microsoft & email logins | Included in Starter | Included in Pro | Included in Enterprise |
| Organize demos into folders | Included in Starter | Included in Pro | Included in Enterprise |
| Collaborative editing of demos | Included in Starter | Included in Pro | Included in Enterprise |
| Role-based access and editing | Not included in Starter | Not included in Pro | Included in Enterprise |
| SAML/SSO & SCIM provisioning | Not included in Starter | Not included in Pro | Included in Enterprise |
| Link to activate plan | |||