Interactive product demos for small marketing teams
This is a HowdyGo demo
Frustrating screen captures, editing tools and hosting options
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Capture and edit anything in your browser, share or embed instantly
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More people convert when they experience your product
Capture your actual app, not a bunch of pixels đź‘ľ
Edit your UI after recording it with our no-code HTML editor
Craft a story with engaging interactive elements
The right format for the right channel
Optimize your demos and flag qualified accounts
Analytics and leads sent to the tools you're using already
Repurpose a single demo across every channel in your go-to-market process
Share interactive demos or export them as videos and GIFs for social media and newsletters. Bye bye video editor đź‘‹
Embed demos on your website
Don't leave prospects guessing what your product does. Engage them when they're interested with a hands-on experience of your product.
Automated sales demos
Your sales team should be focussing on high value opportunities. Automate prospect qualification with interactive demos.
In-app product tours
Show the value of your platform with short, in-app interactive demos your users can choose to engage with when needed.
Product updates
Only your most active users will see your latest product update. Remove the barriers with a hands-on demo, video or GIF.
In-app paywalls
Your in-app paywalls are one of your best upsell opportunities. Embed a hands-on demonstration of your paywalled feature right on the page.
Responsive support from day one
Your targets are our targets
"We have clear attribution and have been able to track results — demos are having tangible impact for us."
Daniel, Tom & Umberto are not just solution providers, they are extra members of my GTM team that help us strategise, enable best practices and continue to push us to innovate how we can showcase our solutions better.
Don't get ghosted đź‘» by your "dedicated" CSM until renewal
The most user-friendly interactive demo tool
They've implemented features we've wanted, reviewed demos for us, and have been incredibly collaborative to get things up and running.
These demos are for small and large clients, and doing demos in a test environment that isn't always stable can create major risk for our sales and business teams."
These demos can be iterated on quickly and simply, and Tom and the team are always on-hand to provide help and advice.
The HowdyGo team are very responsive, and changes have been made in the product as a result of my feedback, which is really gratifying as a user!"
It has also allowed us to stop free trials and put this in place of the trial. It's as close to the real deal as possible. Great customer support!"
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Our entire team have become huge advocates for this product and as a result, we're replacing numerous other platforms with this single tool."
Not to mention the team at HowdyGo have been incredible every step of the way, sending through ideas of best practice, following up on features that have been released off the back of feedback etc."
We've easily integrated tools like Hubspot, we have clear reporting and attribution so we can track impact on things like conversion rates, and setting up/testing demos has been seamless."
I had my first demo made within a few minutes! Thanks for building something awesome!"
I particularly loved how I could make edits to the demo interface, including en masse using their find and replace feature which is super helpful.
Finally, the HowdyGo team is really great... Tom reached out offering to help and gave me some great advice on how to create a really compelling initial demo."
FAQs
They replicate a flow in your SaaS and let you easily add onboarding-style callouts to a walkthrough.
This means you can embed your product, loaded with data, into your website and let people self-educate/self-qualify at their own pace.
Unlike an onboarding tool, it shows your product in a state that demonstrates to prospects functionality without making them guess what it’s capable of, when they're still deciding whether they should sign up for an account or book a demo.
If you're comparing different vendors, it's important to understand that interactive demo tools are split into these two categories:
- Full interactive HTMLÂ demos like HowdyGo, which let you edit your app after capturing, personalize content and generally offer a more convincing experience to your prospects. They feel high quality, like getting a new iPhone vs. your old Nokia 3310.
- ‍Screenshot capture demos are effectively slideshows of your app. These tools are typically cheaper, and it can be a bit easier to get started. You're also unlikely to run into any weird recording glitches.
Learn more in our article Interactive Product Demos Explained.
If you would normally need your sales/engineering team to help you make a screen recording, the recording process is going to be similar. The difference is that as a marketer you will get complete flexibility to edit the demo after it's been captured.
We'll help you. We've created hundreds of demos of SaaS products, we're technically minded and we want to help you succeed. Things we've done in the past to help new customers get started:
- Deployed products on AWS.
- Interacted with customer APIs.
- Created LinkedIn advertising campaigns to demo an experimentation tool.
- Read through 50-page strategy decks to understand how a product works.
This is hands-on, in-the-weeds, real support like we are part of your team. Is this highly unprofitable support? Sort of. If you churn the next month, yeah, we'll lose money on that level of support. But we know that results are all that matters and we trust you'll get them.
In addition, HowdyGo is accessible to the entire team - We don't charge per user.
You can see, edit, duplicate and share demos across your team easily. This makes it easy to get a sales/engineer involved if you have to.
This is our 5 step simple guide to making an interactive demo:
- Capture a flow of your app that often gets demonstrated by your sales team.
- Add annotations, reuse messaging and convey a simple story that highlights your value proposition.
- Delete or auto-progress through unnecessary steps, your prospects want you to get to the point.
- Publish your demo and copy the embed code
- Paste the embed code into your CMS (whether it's Webflow, Unbounce, Wordpress, Ghost, Wix, etc.)
Your first demo shouldn't be too complicated. Just get started and have a bit of fun. It's really easy to add new steps, change the order around, edit text, etc.
TLDR; You can't. But they are great source material for creating a more engaging demo experience.
HowdyGo is designed to capture interactive, responsive HTML. This allows you to do cool stuff like editing the content of your app after capturing it, personalize what's on screen with templated values, and get analytics that are driven by actual user interactions (not just passive views).
Not to mention the fact it really feels like they are using your app.
Videos serve a purpose, but a 10 minute walkthrough doesn't do your product justice.
The most common use-case we see is an embedded walkthrough of your software on your website.
While there are a whole host of potential use cases (and you can see some of them in our documentation) we recommend starting out by just creating a simple Platform Overview demo of your software, or on a specific, popular portion of your software.
This is a great place to begin because it gives you something practical that can be shared on your website, or directly with prospects and leads.
We've built HowdyGo with integrations in mind, so when one of our customers needs a new one, we jump on it and make it happen.
There's good news though, everything in HowdyGo works without integrating (lead capture and analytics included), and, when we start building an integration it often takes less than a week to have it up and running.
Here's a quote from one of our customers:"Wow you guys are fast!!".
Jump in and get started, then have a chat with us and we'll move heaven and earth to get you up and running the way you want.