Interactive product demos for small marketing teams

Give hands-on access to your product with interactive demos, or export videos and GIFs for email and social. Get expert support from your very first demo.
🤫 Pssssst...
This is a HowdyGo demo
Made for marketers who love their product
With traditional screen recordings

Frustrating screen captures, editing tools and hosting options

Fumble your way through screen recorders, video editors and video hosting just to share a product demo.
Painstakingly create fake data in your app before recording to demonstrate a feature effectively.
Beg your development team to set up a stable staging environment that you can use for creating assets.
Roll the dice on video engagement, with limited attribution and no feedback loops.
‍
With HowdyGo interactive demos

Capture and edit anything in your browser, share or embed instantly

Use a single HTML recording to create interactive product demos, or export videos and GIFs.
Edit text, images and graphs in your recorded UI.
Capture and edit stable, reusable demos using local, staging and production environments.
Sync leads to your CRM and improve demos with data.
TLDR; Product demos are easier to make in HowdyGo.
Sign up for a free trial
How it works

More people convert when they experience your product

Capture a flow through your app. Edit anything in your recorded UI, explain the value prop interactively, and swap, add or delete screens with a click.

Capture your actual app, not a bunch of pixels đź‘ľ

No screenshots - HowdyGo interactive demos are pixel-perfect HTML/CSS copies of your app. They look and feel like the real thing because they almost are.
Replay animations
Scrollable screen captures
đź‘‹ These GIFs are built with HowdyGo

Edit your UI after recording it with our no-code HTML editor

Record your UI before it's perfected for launch and make any edits you need in our no-code editor later.
HTML text editor
HTML image editor
HTML chart editor
Blur elements
Use personalization variables in HTML editor
Dynamic logos

Craft a story with engaging interactive elements

Add your story after recording using interactive elements. Break it up into logical chapters and let viewers jump to the most relevant section.
Annotations
Highlights
Modals
Chapters

The right format for the right channel

Zoom in and pan to draw attention to specific parts of your UI, or animate between steps to bring your UI to life in a single click.
Zoom
Pan
Animate steps

Optimize your demos and flag qualified accounts

Detailed demo analytics to optimize conversion of each step in your demo. Automatically score your leads based on demo engagement in your CRM.
Gate with a form or keep ungated
Identify viewers
Detailed step by step conversion analytics
Flag engaged viewers in CRM
Integration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration icon

Analytics and leads sent to the tools you're using already

Feed analytics data into tools like GA, Segment & Marketo. Sync demo-qualified leads and intent signals into your CRM.
Use-cases

Repurpose a single demo across every channel in your go-to-market process

Share interactive demos or export them as videos and GIFs for social media and newsletters. Bye bye video editor đź‘‹

Embed demos on your website

Don't leave prospects guessing what your product does. Engage them when they're interested with a hands-on experience of your product.

HowdyGo interactive demo embedded on Flagsmith website

Automated sales demos

Your sales team should be focussing on high value opportunities. Automate prospect qualification with interactive demos.

In-app product tours

Show the value of your platform with short, in-app interactive demos your users can choose to engage with when needed.

Product update email with a GIF showing a new feature and a link to an interactive demo

Product updates

Only your most active users will see your latest product update. Remove the barriers with a hands-on demo, video or GIF.

In-app paywalls

Your in-app paywalls are one of your best upsell opportunities. Embed a hands-on demonstration of your paywalled feature right on the page.

Interactive demo embedded in app on a paywall page
How we work with you

Responsive support from day one

We've created, reviewed and iterated on thousands of demos with our customers. We're here to help you - just ping us via chat if you have any questions!

Your targets are our targets

Flagsmith used HowdyGo demos on their website to ensure prospects understand their product's value before signing up or booking a demo. We helped Anna achieve...
1.7x
More sign ups
1.5x
More activations
>90%
Demo engagement

"We have clear attribution and have been able to track results — demos are having tangible impact for us."

Anna Redbond, Head of Marketing - Flagsmith - Headshot
Anna Redbond
Head of Marketing

Daniel, Tom & Umberto are not just solution providers, they are extra members of my GTM team that help us strategise, enable best practices and continue to push us to innovate how we can showcase our solutions better.

Anna Redbond, Head of Marketing - Flagsmith - Headshot
Andrew Lingley
Marketing Manager

Don't get ghosted đź‘» by your "dedicated" CSM until renewal

Our founding team is here to help you make the most of your interactive demos. We help you review your data, integrate with your workflows and suggest improvements.
Instant access to founding team
Demo reviews
Data reviews
Expert suggestions

The most user-friendly interactive demo tool

User-friendly is so cliche, so we'll have our customers say it for us...
"From the beginning, Tom, Umberto, and Daniel have been absolutely phenomenal to work with.

They've implemented features we've wanted, reviewed demos for us, and have been incredibly collaborative to get things up and running.

These demos are for small and large clients, and doing demos in a test environment that isn't always stable can create major risk for our sales and business teams."
Alex Hatz
Staff Software Engineer, Figure
"Thank YOU for building this amazing tool — it's easily the best value product for the price."
Esther Fong
Product Marketing Manager, SleekFlow
"HowdyGo is very easy to use (much easier than StoryLane) and I built a demo within a day.

These demos can be iterated on quickly and simply, and Tom and the team are always on-hand to provide help and advice.

The HowdyGo team are very responsive, and changes have been made in the product as a result of my feedback, which is really gratifying as a user!"
Charlotte Steel
Product Marketing Manager, AD Instruments
"It's a simple process to create interactive demos. This has helped us showcase our product to clients without any signup friction.

It has also allowed us to stop free trials and put this in place of the trial. It's as close to the real deal as possible. Great customer support!"
Julian Fagan
Cofounder, Skodel
"Pricing is much more competitive compared to others on the market, and there are far fewer limitations.

Our entire team have become huge advocates for this product and as a result, we're replacing numerous other platforms with this single tool."
Callum Whitley
Product Marketing Manager, Komo Technologies
"It's super simple to use, I love that you can edit text and content within your product via HowdyGo, and the AI prompts are a really helpful starting base.

Not to mention the team at HowdyGo have been incredible every step of the way, sending through ideas of best practice, following up on features that have been released off the back of feedback etc."
Mikaela Filo
Product Marketing Manager, Ansarada
"Starting with interactive demos can be daunting, but they've made it simple.

We've easily integrated tools like Hubspot, we have clear reporting and attribution so we can track impact on things like conversion rates, and setting up/testing demos has been seamless."
Anna Redbond
Head of Marketing, Flagsmith
"This tool is awesome - we did a demo with Walnut and immediately googled competitors and found you.

I had my first demo made within a few minutes! Thanks for building something awesome!"
Kendall Burke
Head of CX, TablesReady
"I was able to get an interactive demo built and published in less than an hour. The product is very intuive and easy to use.

I particularly loved how I could make edits to the demo interface, including en masse using their find and replace feature which is super helpful.

Finally, the HowdyGo team is really great... Tom reached out offering to help and gave me some great advice on how to create a really compelling initial demo."
Justin Dorfman
Cofounder, AssetMule
Support

FAQs

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our team.
What is an interactive product demo?

They replicate a flow in your SaaS and let you easily add onboarding-style callouts to a walkthrough.

This means you can embed your product, loaded with data, into your website and let people self-educate/self-qualify at their own pace.

Unlike an onboarding tool, it shows your product in a state that demonstrates to prospects functionality without making them guess what it’s capable of, when they're still deciding whether they should sign up for an account or book a demo.

If you're comparing different vendors, it's important to understand that interactive demo tools are split into these two categories:

  1. Full interactive HTML demos like HowdyGo, which let you edit your app after capturing, personalize content and generally offer a more convincing experience to your prospects. They feel high quality, like getting a new iPhone vs. your old Nokia 3310.
  2. ‍Screenshot capture demos are effectively slideshows of your app. These tools are typically cheaper, and it can be a bit easier to get started. You're also unlikely to run into any weird recording glitches.

Learn more in our article Interactive Product Demos Explained.

Do I need to involve my sales engineering / engineering team?

If you would normally need your sales/engineering team to help you make a screen recording, the recording process is going to be similar. The difference is that as a marketer you will get complete flexibility to edit the demo after it's been captured.

We'll help you. We've created hundreds of demos of SaaS products, we're technically minded and we want to help you succeed. Things we've done in the past to help new customers get started:

  1. Deployed products on AWS.
  2. Interacted with customer APIs.
  3. Created LinkedIn advertising campaigns to demo an experimentation tool.
  4. Read through 50-page strategy decks to understand how a product works.

This is hands-on, in-the-weeds, real support like we are part of your team. Is this highly unprofitable support? Sort of. If you churn the next month, yeah, we'll lose money on that level of support. But we know that results are all that matters and we trust you'll get them.

In addition, HowdyGo is accessible to the entire team - We don't charge per user.

You can see, edit, duplicate and share demos across your team easily. This makes it easy to get a sales/engineer involved if you have to.

How do you make a product demo?

This is our 5 step simple guide to making an interactive demo:

  1. Capture a flow of your app that often gets demonstrated by your sales team.
  2. Add annotations, reuse messaging and convey a simple story that highlights your value proposition.
  3. Delete or auto-progress through unnecessary steps, your prospects want you to get to the point.
  4. Publish your demo and copy the embed code
  5. Paste the embed code into your CMS (whether it's Webflow, Unbounce, Wordpress, Ghost, Wix, etc.)

Your first demo shouldn't be too complicated. Just get started and have a bit of fun. It's really easy to add new steps, change the order around, edit text, etc.

I've already got a walkthrough video, can I use that?

TLDR; You can't. But they are great source material for creating a more engaging demo experience.

HowdyGo is designed to capture interactive, responsive HTML. This allows you to do cool stuff like editing the content of your app after capturing it, personalize what's on screen with templated values, and get analytics that are driven by actual user interactions (not just passive views).

Not to mention the fact it really feels like they are using your app.

Videos serve a purpose, but a 10 minute walkthrough doesn't do your product justice.

How do I use an interactive product demo?

The most common use-case we see is an embedded walkthrough of your software on your website.

While there are a whole host of potential use cases (and you can see some of them in our documentation) we recommend starting out by just creating a simple Platform Overview demo of your software, or on a specific, popular portion of your software.

This is a great place to begin because it gives you something practical that can be shared on your website, or directly with prospects and leads.

I can't see my CRM/Analytics as an integration

We've built HowdyGo with integrations in mind, so when one of our customers needs a new one, we jump on it and make it happen.

There's good news though, everything in HowdyGo works without integrating (lead capture and analytics included), and, when we start building an integration it often takes less than a week to have it up and running.

Here's a quote from one of our customers:"Wow you guys are fast!!".

Jump in and get started, then have a chat with us and we'll move heaven and earth to get you up and running the way you want.