Interactive product demos for small^* marketing teams

Interactive product demos are self-guided walkthroughs that SaaS companies offer to leads, prospects and customers to help them understand how their product works. They typically include annotations that point out particular features, or explain the unique value proposition of the SaaS product while the viewer interacts with the demonstration.

Unlike a video, an interactive product demo gives the viewer the ability to take-in your product at their own pace, and they are  much easier to produce.

There are two different types of interactive product demos, a screenshot demo and an HTML demo.

1. HTML demos offer more extensive features, like editing the content of your demo after recording, or even automatically personalizing the content for a particular prospect.
2. A screenshot demo is a simple slideshow of screens with annotations, they are a convenient entry-point to interactive demos.

Interactive product demos are so flexible in how they can be used, that sometimes it's hard to know where to begin.

For most of our customers, the primary interest comes from either Marketing or Sales.

We talk about the "Hierarchy of Interactive Product Demos" with our users because it helps to explain where to begin. It also provides an in-depth explanation of the varying use-cases for each type of demo.

In simple terms, there are three levels:

1. Platform Overview Demos
2. Feature Overview Demos
3. Use-case Deep Dives

Our recommendation is to begin with level 1, but some of our customers will start with level 2.

TLDR; You can't. But they are great source material for creating a more engaging demo experience.

HowdyGo is designed to capture interactive, responsive HTML. This allows you to do cool stuff like editing the content of your app after capturing it, personalize what's on screen with templated values, and get analytics that are driven by actual user interactions (not just passive views).

Not to mention the fact it really feels like they are using your app.

Videos serve a purpose, but a 10 minute walkthrough doesn't do your product justice.

Nope! Once you sign up, everyone at your company can join you on HowdyGo.

Nope, capturing a HowdyGo demo is easier than recording a video!

However, we can do 2 things to help you get up and running asap:

1. We'll help you. We've created hundreds of demos of hundreds of SaaS apps, we're technically minded and we want to help you succeed. We've literally deployed products on AWS and interacted with customer APIs to get demos off the ground.
2. HowdyGo is accessible to the entire team. If someone signs up from the same company you can see, edit, duplicate and share demos across your team easily. This makes it easy to get anyone you need involved at your company.

We've built HowdyGo with integrations in mind, so when one of our customers needs a new one, we jump on it and make it happen.

There's good news though, everything in HowdyGo works without integrating (lead capture and analytics included), and, when we start building an integration it often takes less than a week to have it up and running.

Here's a quote from one of our customers:"Wow you guys are fast!!".

Jump in and get started, then have a chat with us and we'll move heaven and earth to get you up and running the way you want.

No worries!

Interactive product demos are a new tool in the SaaS marketing and sales tool belt, so it can be a little bit tricky to get started.

The good news is, we've recorded and created hundreds of demos for hundreds of different SaaS products (seriously, it's almost always the first step in our sales process).

Sign up and reach out to us via the in-app chat. We'll be happy to help you.