Interactive product demos for small marketing teams
More people convert when they experience your product
"We have clear attribution and have been able to track results — demos are having tangible impact for us."
HTML interactive demos made easy
Capture quickly, edit anything
Share and embed anywhere
Grow engagement and your pipeline
Analytics and leads sent to the tools you're using already
The most user-friendly interactive demo tool
These demos can be iterated on quickly and simply, and Tom and the team are always on-hand to provide help and advice.
The HowdyGo team are very responsive, and changes have been made in the product as a result of my feedback, which is really gratifying as a user!"
It has also allowed us to stop free trials and put this in place of the trial. It's as close to the real deal as possible. Great customer support!"
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Not to mention the team at HowdyGo have been incredible every step of the way, sending through ideas of best practice, following up on features that have been released off the back of feedback etc."
We've easily integrated tools like Hubspot, we have clear reporting and attribution so we can track impact on things like conversion rates, and setting up/testing demos has been seamless."
I had my first demo made within a few minutes! Thanks for building something awesome!"
I particularly loved how I could make edits to the demo interface, including en masse using their find and replace feature which is super helpful.
Finally, the HowdyGo team is really great... Tom reached out offering to help and gave me some great advice on how to create a really compelling initial demo."
Hands on support from your very first demo
It starts by understanding your product and goals
We build and edit your demos together
We make sure you put them in the right place
We use analytics to help you improve your demos
Daniel, Tom & Umberto are not just solution providers, they are extra members of my GTM team that help us strategise, enable best practices and continue to push us to innovate how we can showcase our solutions better.
FAQs
They replicate a flow in your SaaS and let you easily add onboarding-style callouts to a walkthrough.
This means you can embed your product, loaded with data, into your website and let people self-educate/self-qualify at their own pace.
Unlike an onboarding tool, it shows your product in a state that demonstrates to prospects functionality without making them guess what it’s capable of, when they're still deciding whether they should sign up for an account or book a demo.
If you're comparing different vendors, it's important to understand that interactive demo tools are split into these two categories:
- Full interactive HTML demos like HowdyGo, which let you edit your app after capturing, personalize content and generally offer a more convincing experience to your prospects. They feel high quality, like getting a new iPhone vs. your old Nokia 3310.
- Screenshot capture demos are effectively slideshows of your app. These tools are typically cheaper, and it can be a bit easier to get started. You're also unlikely to run into any weird recording glitches.
Learn more in our article Interactive Product Demos Explained.
The most common use-case we see is an embedded walkthrough of your software on your website.
While there are a whole host of potential use cases (and you can see some of them in our documentation) we recommend starting out by just creating a simple Platform Overview demo of your software, or on a specific, popular portion of your software.
This is a great place to begin because it gives you something practical that can be shared on your website, or directly with prospects and leads.
This is our 5 step simple guide to making an interactive demo:
- Capture a flow of your app that often gets demonstrated by your sales team.
- Add annotations, reuse messaging and convey a simple story that highlights your value proposition.
- Delete or auto-progress through unnecessary steps, your prospects want you to get to the point.
- Publish your demo and copy the embed code
- Paste the embed code into your CMS (whether it's Webflow, Unbounce, Wordpress, Ghost, Wix, etc.)
Your first demo shouldn't be too complicated. Just get started and have a bit of fun. It's really easy to add new steps, change the order around, edit text, etc.
TLDR; You can't. But they are great source material for creating a more engaging demo experience.
HowdyGo is designed to capture interactive, responsive HTML. This allows you to do cool stuff like editing the content of your app after capturing it, personalize what's on screen with templated values, and get analytics that are driven by actual user interactions (not just passive views).
Not to mention the fact it really feels like they are using your app.
Videos serve a purpose, but a 10 minute walkthrough doesn't do your product justice.
Nope, capturing a HowdyGo demo is easier than recording a video!
However, we can do 2 things to help you get up and running asap:
- We'll help you. We've created hundreds of demos of hundreds of SaaS apps, we're technically minded and we want to help you succeed. We've literally deployed products on AWS and interacted with customer APIs to get demos off the ground.
- HowdyGo is accessible to the entire team. If someone signs up from the same company you can see, edit, duplicate and share demos across your team easily. This makes it easy to get anyone you need involved at your company.
We've built HowdyGo with integrations in mind, so when one of our customers needs a new one, we jump on it and make it happen.
There's good news though, everything in HowdyGo works without integrating (lead capture and analytics included), and, when we start building an integration it often takes less than a week to have it up and running.
Here's a quote from one of our customers:"Wow you guys are fast!!".
Jump in and get started, then have a chat with us and we'll move heaven and earth to get you up and running the way you want.