Interactive product demo examples and how to get started

If you're looking for interactive product demo examples, our guess is that you want one of two things (maybe both):

1. Some inspiration for your own self-guided demos
2. To understand where to get started in creating a product demo.

We also want to give you a bit of structure to understanding how these demos are used and where they are used.

Self-guided product demos fit into a hierarchy like this:

1. Platform Overviews
2. Feature Overviews
3. Use Case Deep Dives

If you'd like an explanation of audience, marketing funnel stage, distribution techniques and metrics/KPIs for each of these categories, take a look at the links above.

1. Ansarada

Ansarada's Governance Risk & Compliance platform brings order to chaos for businesses.

Target Audience: PLG - Enterprise

Demo Style: Multi-chapter, story driven

Interactive Product Demo Hierarchy: Feature Overview

Key Highlights:

• Ansarada's interactive product demo shows how complex enterprise software can be made accessible to prospects and leads.
• This multi-step demo includes a collection of chapters, helping to create structure while conveying high-level concepts to the viewer.
• A story-driven demo that explains the key elements of the platform.

2. Lawpath

Lawpath helps businesses access legal documents and advice on demand.

Target Audience: PLG - Enterprise & Startups

Demo Style: Sectioned

Interactive Product Demo Hierarchy: Platform Overview

Key Highlights:

• A short, snappy demonstration which runs the viewer through the essentials of the Lawpath platform.
• A clear CTA at the end that directs the viewer to a free trial sign up.
• Use of emoji in the annotations helps to create a fun feel to the demo.

3. Flagsmith

Flagsmith is an Open Source feature flagging and A/B testing platform.

Target Audience: PLG - Enterprise & Startups

Demo Style: Sectioned

Interactive Product Demo Hierarchy: Platform Overview

Key Highlights:

• This demo has a fantastic completion rate of over 40%, it's short and to the point.
• Clickthroughs on the Primary "CTA" button on this demo are over 30%!
• Of people who reach the end, 55% of them go back and review a section in this demo.

4. Thrive Desk

Thrive Desk simplifies customer success with intuitive style, and a shared inbox.

Target Audience: Small-Medium Businesses & Startups

Demo Style: Story driven, no chapters

Interactive Product Demo Hierarchy: Platform Overview

Key Highlights:

• Another story driven interactive product tour.
• The story is short, but quickly connects the Customer Success agent story to one about analytics.
• There's an opportunity to expand on this demo by having a more established analytics dashboard.

5. Filecamp

An overview of Filecamp's Digital Asset Management solution.

Target Audience: Small-Medium Businesses, Design Agencies

Demo Style: Multi-chapter, sectioned

Interactive Product Demo Hierarchy: Platform Overview

Key Highlights:

• Doubles down on 3 essential features of a digital asset management tool.
• Structures the demo around these 3 features.
• Has a very light story.

6. GoCertify

A walkthrough of the GoCertify verification process for one of their key discount verification groups - healthcare employees.

Target Audience: Small-Medium Businesses, Enterprises targeting Consumers

Demo Style: Story driven, very short demonstration, consumer walkthrough flow

Interactive Product Demo Hierarchy: Use Case Deep Dive / Platform Overview (Dual purpose because this element of their product is on the simple end of the spectrum)

Key Highlights:

• Uses the demo to show off a demonstration flow that would otherwise not be possible to demonstrate easily.
• Very short demo, of only 6 steps.
• Uses each step to communicate how GoCertify's verification process works in the background. Connecting the core user experience to the value proposition of the company.

7. SalesProphet

See SalesProphet's contact database and outbound functionality in action.

Target Audience: Small-Medium Businesses, Sales, Growth & Marketing functions

Demo Style: Story driven

Interactive Product Demo Hierarchy: Platform Overview

Key Highlights:

• Demonstrates some analytics.
• Captures the underlying value proposition of their platform.
• Shows how easy it is to do prospecting in SalesProphet.

8. Tango

Tour of Tango's agency project and contract management platform.

Target Audience: Design Agencies, Small-Medium Businesses, Freelancers

Demo Style: Story driven, AI product, multi-chapter

Interactive Product Demo Hierarchy: Platform Overview

Key Highlights:

• Initially story driven, then switches to highlight a key feature of the platform.
• Directs the user to scroll around in the demonstration to get a feel for the tool.

9. UserMaven

UserMaven's privacy-focused web analytics dashboard.

Target Audience: Startups, Small-Medium Businesses

Demo Style: Story driven, no chapters, analytics

Interactive Product Demo Hierarchy: Platform Overview

Key Highlights:

• A gorgeous example of an analytics product in action.
• No chapters, and relatively short, it's focussed on how easy it is to use.

10. Capture Collab

Capture Collab helps teams manage their digital assets.

Target Audience: Small-Medium Businesses, Design Agencies

Demo Style: Story driven, no chapters

Interactive Product Demo Hierarchy: Feature Overview

Key Highlights:

• Shows some essential features in a digital asset manager.
• Striking visuals.

11. Reward Point

Reward Point makes it easier for businesses to create a digital rewards program.

Target Audience: B2B2C, DTC, Small-Medium Businesses

Demo Style: Story driven

Interactive Product Demo Hierarchy: Platform Overview

Key Highlights:

• Shows how easy it is to get started.
• Gives the viewer and opportunity to sneak behind the sign up process and see how Reward Point makes it easy for any business to start a digital rewards program

The benefits of interactive Product Demos

Interactive product demos offer several compelling advantages:

• Engagement: Interactive demos captivate your audience by enabling them to actively explore your product's features and benefits. This hands-on experience leads to a deeper understanding of your offerings.
• Conversion Boost: Interactive product demos have been shown to significantly increase conversion rates. When potential customers can experience your product firsthand, they are more likely to make informed decisions and convert into paying customers.
• Efficient Communication: Interactive demos streamline the communication of complex ideas, making it easier for prospects to grasp your product's value proposition clearly and concisely.
• Time and Cost Savings: Creating interactive product demos can save valuable time and resources. You can reuse demos for different audiences, reducing the need for multiple live presentations.
• Customization: Interactive product demos can be tailored to specific audiences or use cases, enhancing the user experience and ensuring that prospects receive relevant information.
• Analytics and Insights: Interactive demos provide valuable analytics and insights into user behavior, helping you refine your messaging and improve the user journey.

Why HowdyGo?

We understand that interactive product demos could become a really important part of your marketing stack and the challenges that marketers face when first entering this world.

Our mission is to empower you to create exceptional interactive product demos that engage, inform, and inspire your audience - without involving developers, and without it taking an eternity to capture and stitch together your walkthrough.

Get in touch with us today, or start creating your own interactive product demo instantly. 👇