Best Interactive Demo Software of 2025 (Full Comparison)

Switching from homepage product screenshots and videos to an interactive demo can increase sign ups by 1.7x and activations by 1.5x. However, with dozens of interactive product demo software options on the market like HowdyGo, Navattic, and Storylane, it takes some time to decide which one best fits your budget, use cases and required level of support.

To make it easier, we’ve reviewed nine interactive demo tools, examining their features, use cases, ratings and more. Read on for an in-depth review, or quickly check out our TLDR; comparison table.

TLDR; Comparison table

Here’s a quick summary of how each click through demo platform compares based on the key parameters of whether they offer HTML demos, their pricing structure and level of support.

Why should I choose a HTML demo tool instead of a screenshot tool?

The best way to get a feel for a HTML demo, is to try one, so here is one of our favourites from our extensive list of HTML interactive demo examples, built with HowdyGo, by Komo - a marketing activations platform.

What are HTML demos?

HTML demos are pixel-perfect clones of your web-based product. This means they look, feel, and respond to user input just like the real product. The demos can be scrolled, input fields can be typed into and buttons can be clicked and interacted with.

They’re more directly comparable to a free trial of your product than to say, a video.

And maybe best of all, HTML demo tools provide editing functionality that lets you edit the captured UI of your app after recording it - a little bit like magic.

What are screenshot demos?

Screenshot demos on the other hand are exactly that - a list of static screenshots of your product, stitched together with clickable annotations. They don’t respond to any user input other than when a user clicks on next.

If your platform is not web-based, then this is your only option, and you can still make them look good - but if it is, then you should definitely be looking into HTML tools - they’re not all as expensive as you might think!

The best interactive demo software compared

Let’s see when you should use each of these 9 interactive demonstration software:

1. HowdyGo

HowdyGo is an HTML demo platform. As such, it captures pixel-perfect clones of your product and provides editing functionality that lets you change the content of your app after capturing it. Check out this demo of HowdyGo (built with HowdyGo) to see how easy it is to use.

“We were able to create an interactive demo with HowdyGo in under an hour that would have taken weeks or even months of design and development time,” says Dane L on G2.

Besides the quick learning curve, the founding team also provides hands-on support to help you create, review and optimize demos.  

“Daniel, Tom & Umberto are not just solution providers. They are extra members of my GTM team that help us strategise, enable best practices and continue to push us to innovate how we can showcase our solutions better.” says Andrew on G2.

With further advanced features like analytics, integrations and demo collections, you are fully covered!

Notable features

• Unlimited users and HTML interactive demos at every price point: Interactive product demos are key to closing more deals, so we encourage you to create as many demos as you need – regardless of the pricing plan.
• Personalization: Generic product demos are great for people seeing your app for the first time but tailored, personalized demos can help you take your demos to the next level.
• Customization options: Org level styles help you ensure all your demos follow brand guidelines.
• Integrations: HowdyGo can send lead information and demo data to your CRM and analytics tools.
• Analytics: Wondering if your demos are performing well? Make data-driven decisions based on engagement, impressions or completion rates, all stored in one user-friendly dashboard.
• Chapters and demo collections: If you have a complex product, you can easily break up longer demos into chapters or share multiple demos on a single page with a demo collection.

Main use-cases

• Sales: Use interactive demos to showcase your product during live sales calls or share them with prospects so they can review your product in their own time.
• Website embeds: Embed product tours on your website or export high-quality videos and GIFs that can be posted on your social media accounts or embedded in emails!
• Customer support: Add engaging demos into your support documents or throughout your app to improve your onboarding experience.

Check out even more use-cases for HowdyGo.

Pricing

HowdyGo is the most affordable HTML product demo tool, starting at $159/month for unlimited users and demos.

User ratings

Users love HowdyGo because of how easy it is to use and the help our founding team provides to help you hit the ground running.

2. Navattic

Navattic is another HTML demo recording platform. It’s been around for a while with a rich feature set aimed at enterprise customers. From real-time alerts that inform you when a customer interacts with your demo to identification of your self-qualified customers, Navattic is a popular choice among interactive product demo software.

Notable features

• Customization options: You can customize fonts, button shapes, colors and other elements to match product demos to your brand.
• Personalization: Create personalization variables to tailor each demo, referencing a buyer’s name, company, or other details.
• Analytics: The Analytics view summarizes customer engagement trends from your product demos.

See how Navattic compares with HowdyGo.

Main use-cases

• Product marketing: Your team can adjust marketing initiatives by analyzing how users interact with demos after each campaign.
• ABM strategies: You can identify the most engaged visitors and subsequently prioritize their accounts in your ABM strategies.
• SDR outreach: Send product tours to warm up prospects before the sales department interacts with them.

Pricing

Navattic pricing starts at $500/month. However, there’s no monthly subscription option – you can pay either quarterly or annually.

User ratings

Customers appreciate that Navattic streamlines the sales cycle with interactive demos that tell their product stories.

3. Arcade

Arcade is a screenshot demo platform, so functionality is generally limited to layering hotspots over images of your product. You can’t edit the screenshots besides placing some shapes (like a blur) on top of the photos to hide sensitive data.

Under their top pricing tiers, they offer basic integrations and analytics to track demo views and completions. However, they have a free plan worth exploring. You can record screenshot demos through the browser extension or desktop app.

Notable features

• Desktop app: Makes it easier to create demos of mobile and desktop native apps.
• Chapters and navigation: To provide more context to customers, break up your demo into chapters.
• Translations: Arcade lets you translate your demos into German, Portuguese, and Mandarin Chinese. If you spot errors, you can edit the translations afterwards.

See how Arcade compares with HowdyGo.

Main use-cases

• Customer success teams: Your team can use Arcade to create ongoing customer education demos.
• Non-web-based products: If your product is not web-based, consider a screenshot demo tool like Arcade. Screenshot demos lack interactivity and customization but allow you to add any screenshot, including those from non-web-based products.

Pricing

Arcade offers a free tier with access to its basic features and the ability to record up to 3 static screenshot demos. To record more demos, pricing bumps up to $32/month/user. If you want to unlock more features like analytics and integrations, pricing is $42.50/month/user.

User ratings

Arcade users mostly praise the tool’s ease of use and customization options.

4. Storylane

Storylane offers screenshot demos at its entry-level pricing tier ($40/month/user billed annually) and HTML demos at its Growth tier ($500/month per 5 users billed annually). This means functionality varies greatly based on the tier you’re on.

The screenshot demo tier has limited functionality, but at the Growth tier, you can edit HTML captures and access integrations and analytics.

Notable features

• Account reveal: Storylane can identify anonymous visitors with company data from Clearbit (if you already have a Clearbit account). This information can help you follow up with potential customers.
• ‍Lily AI: Use AI to add voiceover and text annotations to your demos.‍
• Third-party integrations: Storylane integrates with various sales and marketing tools, including HubSpot, Marketo and Google Analytics.

See how Storylane compares with HowdyGo.

Main use-cases

• Embed options: You can embed Storylane demos across different platforms, with or without a CTA.
• Email: The Gmail plugin allows you to add a demo link to your emails in one click.
• Sales leave-behinds: Leave a self-paced demo to prospects after a sales call to review information.

Pricing

Storylane pricing starts at $40/month/user billed annually for static screenshot demos. If you want to access their HTML demos however, pricing quickly jumps up to a minimum of $500/month/5 users billed annually - and their free trial does not cover HTML demos.

Prices can then further spike when you build up a large repository of demos and need their "Demo Hub" (which is the equivalent of HowgyGo's Collections) to place them all on a single page. That'll pop you onto the Premium plan at $1200/month on annual billing.

User ratings

Users praise the results they've seen from interactive demos and the pricing of the screenshot tier.

5. Walnut.io

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Walnut.io is a HTML demo platform aimed mostly at sales teams. It stands out due to features like a semi-sandbox environment and AI integration with ChatGPT that helps populate demos with dummy data.

Notable features

• Template screens: This feature allows you to update your product demos by replacing old screens with new ones.
• Multi resolution: You can simultaneously record multiple resolutions to adapt your demos for different screens.
• Personalization: Add variables to make your demos more personal.

See how Walnut.io compares with HowdyGo.

Main use-cases

• Automate early demos: Share interactive demos with prospects to ensure they understand your solution.
• Convert website visitors: Add an interactive product tour to your website or landing page so potential prospects can have a self-guided walkthrough.

Pricing

Walnut.io pricing starts at $9,200 paid annually and only offers annual contracts.

User ratings

6. Demostack

Demostack is an HTML virtual demo platform. It's the most expensive option on the market and is made for sales teams giving live demos rather than self-serve product tours. It lets you capture demos for both mobile and web apps and build full sandbox environments that replicate your actual product.

It's a very complex platform and requires dedicated sales engineers to create and maintain the demo environments.

Notable features

• Speaker notes: You can add hidden speaker notes to help while giving a live demo.
• AI data generator: This feature lets you tailor demos to every buyer persona, segment, or industry by populating real data with a few clicks.
• Personalization: With its editing capabilities, Demostack ensures you include data, text and variables that resonate with each buyer, much like some other Demostack alternatives.

See how Demostack compares with HowdyGo.

Main use-cases

• Live demos: Your sales engineers can create stable demo environments that can be used by sales reps on live calls.

Pricing

Demostack is the most expensive interactive demo platform, with prices starting at $55,000/year. You'll need to talk to their sales team to get an actual quote or see the product in action.

User ratings

Most comments focus on its customization options, allowing users to create demos that reflect different use cases.

7. Reprise

Reprise is an HTML software demo tool targeted at enterprise sales teams that have extensive support from sales engineers. It provides live demo environments at a steep price point but with extensive analytics monitoring how prospects engage with your demos and bug-free sandbox environments.

One of the main downsides is that creating and maintaining demos is quite a complex process and needs to be done by dedicated sales engineers.

Notable features

• Demo customization: You can set global replacement rules or leverage find-and-replace to customize your demo easily.
• Shareable demo templates: Your team can access a shared image library or save specific demos as templates.
• Advanced interactivity: Reprise offers interactive dropdowns and menus and automatic language localization.

See how Reprise compares with HowdyGo.

Main use-cases

• Live demos: You can anonymize demos to remove sensitive data and personalize them to a specific person.
• Email links: Share your demos via email with links.

Pricing

Reprise pricing isn’t publicly disclosed, but it seems to start at around $1000/month, paid annually. To get a real quote or to try the product, you’ll need to sign up for a demo with their sales team.

User ratings

Users praise Reprise as it lets them create demos with branching logic, enabling buyers to explore different scenarios.

8. Supademo

Supademo is a screenshot demo platform that provides basic functionality at a cheap price point. Under its top pricing tiers, it offers analytics to help track demo views and completions. They mention they offer HTML demos under their enterprise tier, but with very limited editing functionality and interactivity. The HTML demo functionality is still under limited access beta in 2025.

They offer some handy AI features like translation and text to speech.

Notable features

• Desktop app: Their desktop app makes creating demos of non web-based apps easier.
• Supademo AI: Leverage AI to add voiceover and text annotations or translate your demos into multiple languages.
• Custom branding: You can set a theme for a specific demo, configure the domain or choose a default style.

Main use-cases

• Product marketing: Promote product features by embedding across blogs and landing pages.
• Product onboarding: Embed demos in your onboarding docs.

Pricing

Supademo is the cheapest static screenshot demo tool. They offer a free tier with limited features and up to 5 demos. Pricing then bumps up to $27/month/user if you want to record more demos or get access to premium features.

User ratings

Users like Supademo because it helps them create interactive demos for web, desktop and mobile apps.

9. Tourial

Tourial is a screenshot demo tool, so its functionality and interactivity are quite limited. It differentiates itself from more affordable screenshot options like Arcade by offering access to more integrations and better analytics - but you'll need to book a demo call with them in order to see the platform in action.

To create a demo, you use their extension to screenshot a series of steps and clicks. You can then layer interactive guides on top.

Notable features

• Engagement data: Tourial gives you buying signals to help you understand what your prospects care about. For instance, its data can tell you what steps your customers are engaging with most.
• Demo centers: You can combine multiple demos onto a single page with their demo centers.
• Notifications: You can be notified when someone opens a demo you've sent them.

See how Tourial compares with HowdyGo.

Main use-cases

• Website embed: Embed their demos to your website.
• Outbound sales emails: Link to the demos in your sales outreach.
• Leave-behinds: Send a follow-up demo after a live presentation.

Pricing

Tourial is the most expensive screenshot tool on the market, costing a reported minimum of $1000/month, and they only accept annual commitments.

User ratings

Users mostly praise its detailed analytics that tracks user behavior and engagement.

Conclusion

There are a lot of click through demo software on the market, making it difficult to choose one tool. Hopefully this guide is helps you shortlist a couple of platforms to try out and has given you some clarity over the difference between HTML and screenshot demo tools.

If you want to get started quickly with an easy to use platform, top-tier support and a free trial you should try out HowdyGo. It's the most affordable HTML demo tool on the market with unlimited users and demos starting at $159/month. We also think it's the easiest to use, but you can be the judge of that...

FAQs

How to make an interactive demo?

You can make an interactive demo with HowdyGo, an interactive product demo tool. Simply install the Chrome extension to start recording for free. To make it interactive, just add personalized elements, tailored for each prospect into the demo capture.

What is an interactive product demo?

An interactive product demo is a self-guided walkthrough that showcases your app's features and functionality. Instead of screenshots or recordings of your software, potential leads can easily navigate through your app like they are using it for real, with the help of annotations, chapters, and HMTL editing.