Walnut vs Navattic: A list of product demo options

Walnut vs Navattic, both are popular platforms but each has distinct strengths and limitations. Navattic, HowdyGo, Walnut and Scribe (formerly ScribeHow) are all great options for creating product demos - the first three are all HTML based demo tools and they will work well for just about any SaaS.

Historically, Walnut has been prohibitively expensive for a lot of companies but they have recently aligned more closely with the rest of the interactive demo market which is great news if you’re in the market.

In this guide, we'll provide detailed comparisons between these platforms, highlighting onboarding processes, pricing models, key features, customer support, and insights from user reviews we’ve researched. We also provide an overview of the aspects you should consider when buying one of these tools based on our experience working with hundreds of prospects.

Let’s get into it.

Walnut: Enterprise teams with a larger budget

Walnut is built for sales-led teams looking to deliver highly customizable, enterprise-grade product demos. It’s widely used in organizations where demo personalization, CRM integrations are critical. However, the platform is tailored more toward teams with larger budgets and technical capacity, as it often requires more hands-on setup and is only available with annual billing. Walnut’s new AI demo features and strong support team help offset its steeper learning curve, so if you would like a more traditional support model and expect a lot of onboarding support (calls, workshops, etc) they might be a good choice for you.

Key Advantages

Walnut stands out for its ability to create polished, personalized demos that replicate product environments with HTML demos. Its Salesforce integration and support for custom branding make it appealing to large sales organizations - though these features exist in both HowdyGo and Navattic. The platform excels in tailoring demos to specific buyer personas, and its recent AI-powered features may help speed up demo creation for teams handling complex sales motions.

• Advanced personalization and realistic HTML demos.
• Strong integration capabilities (Salesforce).
• Extensive collaboration and customization.

Limitations

Walnut requires an annual upfront commitment, which can be a barrier for teams seeking more flexible or lower-risk pricing. While powerful, the platform can be complex to set up, and users report occasional issues with demo capture fidelity and editing performance. Mobile support remains limited, which may restrict use cases for some teams - particularly for inbound marketing use cases.

• Annual upfront commitment required.
• Complexity and occasional capture/editing issues.
• Limited mobile demo capabilities.

Pricing

Walnut’s pricing starts at approximately $9,000 per year, with no monthly billing options available. This upfront annual commitment may be a barrier for smaller teams or organizations just starting to explore demo tools. While the platform offers powerful features, its pricing structure is better suited for established enterprise teams with clear long-term usage plans. This approach to pricing makes it difficult to jump in and start trying the product out. There are also reviews on G2 that reference an aggressive renewal process.

• Annual-only plans from ~$9,000/year.

Customer Reviews

Walnut users frequently highlight its strengths in creating highly realistic, personalized demos that significantly enhance sales presentations. Reviews emphasize how Walnut transforms traditional product demonstrations into engaging experiences, generating warmer leads and accelerating the sales cycle. However, common criticisms include occasional technical issues, such as inconsistencies in capturing screens and editing lags, indicating room for improvement in reliability and ease of editing.

• "Walnut has truly transformed our sales pipeline, generating warmer leads by showcasing products upfront." - Chris B., Product Marketing Manager.
• "Capturing screens can sometimes be inconsistent, and editing has a noticeable lag." - Rahul S., Solution Demo Engineer.

G2 Rating: 4.5 ⭐

Navattic: Interactive product tours for inbound marketing

Navattic is known for its ease of use and no-code editor, making it a favorite for marketers who need to quickly produce interactive, click-through demos. It excels in website embeds, and lead capture for top-of-funnel experiences. With great support and seamless Salesforce and HubSpot integrations, it fits well into modern GTM stacks but limitations like annual/quarterly-only pricing, lack of mobile app demo support and occasional performance hiccups can impact flexibility.

Key Advantages

Navattic is praised for its no-code editor in user reviews. They note that the tool empowers marketing and customer success teams to quickly build interactive product tours. Its integrations with tools like Salesforce and HubSpot and Navattic JS, combined with great customer support, make it especially valuable for go-to-market teams. The platform is lightweight yet powerful, making it a good option for embedding demos in campaigns or websites without engineering involvement, but may take some time to get set up.

• Intuitive no-code editor ideal for marketing-led growth.
• Strong CRM integrations (Salesforce, HubSpot).
• Excellent customer support.
• Sandbox environments available for live demos at an additional cost.

Limitations

Although Navattic is user-friendly overall, it comes with some trade-offs. The platform’s annual/quarterly-only pricing with seat-limits can make it difficult for smaller teams or early-stage buyers to test before committing. They do offer a limited free trial of 1 demo, but most companies with more complex applications will create more demos to show off different aspects of their product. Users also cite performance issues like demo loading delays and limitations in demo navigation, along with the inability to capture mobile apps, potential downsides for broader adoption. Additionally, when compared to other options on the market like HowdyGo or StoryLane, Navattic does not provide a demo collection option which can be limiting for teams with extensive product demo libraries.

• Does not provide demo collections / product demo hubs on any plans.
• Limited pricing flexibility.
• Occasional loading delays and demo navigation challenges.
• Cannot capture mobile applications effectively.

Pricing

Navattic begins at around $6,000 per year and also requires a quarterly or annual contract, which limits flexibility for early-stage companies or teams trialing multiple solutions. Despite the cost, many users find value in its no-code experience builder and responsive customer support. Still, the lack of a true monthly plan may discourage more experimental or budget-conscious buyers. While Navattic offers a limited free trial, if you are an enterprise team you will quickly reach the limit of a single demo and can get a similar trial experience using HowdyGo’s 2 week unlimited free trial.

• Annual-only from ~$6,000/year.

Customer Reviews

Navattic consistently earns praise for its ease of use, intuitive interface, and dynamic storytelling capabilities that securely demonstrate products without exposing sensitive information. Its customer service also receives exceptional feedback, noted for rapid response and helpful guidance. Nonetheless, users have pointed out occasional performance issues such as longer loading times, challenges with navigation within demos, and a somewhat tedious demo setup process.

• "Navattic makes storytelling dynamic and secure without exposing sensitive product areas." - Ben L., Social Content Specialist.
• "Loading times can sometimes negatively impact user experience, and demo editing is a bit tedious." - Maxence D., Account Manager.

G2 Rating: 4.8 ⭐

🌟 HowdyGo: Easy, Scalable, and Responsive

HowdyGo offers an intuitive, accessible demo creation experience designed for fast onboarding and low-friction rollout across sales, marketing, and onboarding teams. Unlike most competitors, it supports flexible billing (monthly, quarterly, or annual) and emphasizes team-based pricing. With native support for both HTML-based demos and mobile experiences, HowdyGo stands out for its balance of power and simplicity and its direct access to responsive, founder-led support makes it an ideal choice for companies scaling demo production across teams. In particular, customers flagged the recording process as being significantly easier to use, and more consistent at capturing their products accurately.

Key Advantages

HowdyGo offers a frictionless experience from the first login, with an intuitive interface that helps teams go from zero to published demo in minutes. The flexible team-based pricing model supports scaling across departments, while features like Figma and HubSpot integration make it easy to embed demos across marketing and sales workflows. Hands-on support from the founding team adds a layer of responsiveness that enterprise buyers value.

• Intuitive platform with fast onboarding (free self-serve trial).
• Team-based pricing with flexible monthly, quarterly, and annual options.
• Direct expert support via in-app chat, email, or Slack.

Limitations

HowdyGo is built for fast onboarding and broad accessibility, but teams with highly specialized demo environments (such as fully sandboxed simulations or heavy customization) may need tailored solutions. While the platform does offer custom on-prem deployments at the enterprise level, these are less relevant to early-stage buyers and might require coordination with the support team.

• Some highly specialized sandbox scenarios may need custom solutions.
• A slightly more limited javascript SDK, though this is for more elaborate integrations.

Pricing

HowdyGo starts at just $159 per month and offers flexible billing options—monthly, quarterly, or annually—which makes it accessible to growing teams and enterprise departments alike. The pricing is based on how many internal teams are creating demos, rather than the number of individual users, which keeps costs predictable as usage scales. For most organizations, this model provides excellent value without requiring a long-term lock-in.

• Starts at $159/month with flexible billing.

Customer Reviews

HowdyGo consistently receives stellar reviews highlighting its remarkable ease of use and exceptional customer support. Users particularly appreciate the direct, hands-on assistance from the founding team, which often feels like an extension of their own internal team. Feedback emphasizes rapid onboarding and effective, personalized interactions with support.

• "HowdyGo is incredibly easy to use and their customer support is unmatched, acting like an extension of our team." - Andrew Lingley, Marketing Manager, Ansarada.
• “HowdyGo is an incredibly easy system to use for recording demos and facilitating presentations. Our company for years was using an internal test environment that would go down due to updates - that's when we reached out to HowdyGo for a professional demo system. I can record our entire website flow and then edit it down in HowdyGo.” - Alex N, Sales associate, Figure
• “I like that I can use HowdyGo in many aspect of my business. I can use it to build demos, I can use it to build engaging content and I can use it for training and knowledge base article.” - Sebastien, 3DLogistix
• “Pricing is much more competitive compared to others on the market, and there are far fewer limitations. Tom, Daniel, and the entire HowdyGo team have gone above and beyond to ensure we’re set up for success. The product offers versatile use cases, from interactive demos to screen recordings and full-page screenshots.” - Callum W, Komo

G2 Rating: 5.0 ⭐

Additional Alternatives

Storylane: Flexible Interactive and Screenshot Demos

Storylane is a hybrid demo platform that supports both HTML-based interactive tours and simpler screenshot-driven walkthroughs, giving teams more flexibility depending on the use case. Its AI-powered demo creation tools and dedicated demo hubs are particularly helpful for scaling outbound and inbound campaigns. However, the platform only offers annual pricing, which may not suit teams looking to experiment or start small.

• Offers both HTML and simpler screenshot demos.
• AI-assisted demo creation and demo hubs.
• Annual-only pricing for HTML demos from ~$6,000/year.
• G2 Rating: 4.8 ⭐

Scribe (formerly ScribeHow): Automated Step-by-Step Guides

Scribe focuses on creating automated, step-by-step guides ideal for internal documentation, training, and support use cases. It stands out for its simplicity and affordability, with monthly billing options starting at just $23 per user. While it lacks true interactive demo capabilities, Scribe is a strong option for organizations prioritizing lightweight process documentation over product storytelling.

• Ideal for internal training/documentation.
• Monthly billing available from ~$23/user/month.
• No true interactivity in demos.
• G2 Rating: 4.7 ⭐

Onboarding & Support Comparison

Pricing Comparison

Feature Comparison Table

Interactive Demo Buyer’s Guide

Choosing the right product demo platform involves more than just checking off features—it’s about fit, scalability, and ease of adoption. As more companies lean into product-led growth and interactive selling, your choice of demo software can shape how effectively you engage prospects and convert pipeline. Here are the key factors to evaluate:

Pricing & Billing Flexibility

Pricing models vary widely. Some platforms like Walnut and Navattic require annual contracts, which can be restrictive for teams still validating use cases or expecting to scale gradually. Others, like HowdyGo, offer flexible monthly, quarterly, or annual billing and price based on the number of teams creating demos, not individual seats. This reduces financial risk, makes budgeting more predictable, and supports agile growth across functions like sales, product marketing, and customer success.

Demo Types: Interactive HTML vs. Screenshot-Based

One of the biggest forks in the road is HTML-based vs. screenshot-based demos—and the choice has a major impact on editing flexibility, engagement, and scalability.

Interactive HTML demos (used by HowdyGo, Navattic, and Walnut) allow viewers to click through what feels like a live version of your product. They support features like branching, embedded callouts, personalization tokens, and rich analytics. These are ideal for high-stakes use cases—product marketing pages, outbound sequences, onboarding flows—where quality and data matter.

Screenshot-based demos, offered by tools like Scribe and Storylane’s lightweight modes, are faster to create but more limited. You lose the fluidity of true product interaction and are often locked into rigid flows. Editing screenshot-based demos also tends to be tedious, as changes to one screen require re-capturing and re-annotating.

If your priority is scalability, engagement, and easy updates, HTML demos are the way to go.

CRM & Automation Integrations

Connecting demo activity to your CRM can make a huge difference in how you capture intent and trigger next steps. Most modern platforms support some level of Salesforce or HubSpot integration—but the depth and flexibility vary.

HowdyGo, for example, allows you to trigger workflows automatically when a prospect views a demo. That means you can send a Slack notification to the AE, update a CRM property, or enroll the lead in a follow-up sequence—without any manual steps.

If your team relies on automated routing, lead scoring, or demo-to-trial handoffs, make sure your platform supports real-time event syncing and automation hooks.

Web Analytics & Behavioral Data

If you’re already investing in tools like Google Analytics, Segment, or Amplitude, it’s critical your demo platform doesn’t become a black box.

Both HowdyGo and Navattic offer robust JavaScript SDKs that let you pass demo engagement data into your existing analytics layer. This lets you:

• See which demos drive the most signups or pipeline
• Personalize demo experiences based on user behavior
• Measure demo effectiveness alongside the rest of your funnel

In contrast, some platforms offer limited visibility or trap data within their dashboards, making integration into your marketing ops stack harder.

Onboarding & Support

Support is often overlooked but it becomes critical when you’re rolling out demos across multiple teams or need help with strategy.

There are two types of support you should look for:

1. Technical/tooling support, which helps your team get unblocked inside the product.
2. Demo strategy support, which helps you structure demos for different personas, channels, and stages of the funnel.

HowdyGo focuses on intuitive UX that minimizes the need for technical support but if you need it, you’re talking directly to the builders. For teams that want help thinking through demo strategy, both HowdyGo and Navattic stand out. They’ll guide you on structuring your demo library, optimizing for conversions, and aligning with your broader GTM motion.

Final Thoughts

Your interactive demo tool is more than a marketing asset, it’s part of your buyer experience. Prioritize platforms that not only offer the features you need today but also help you scale, experiment, and personalize over time.

If you’re evaluating tools:

• Choose HTML demos if you care about polish, analytics, and long-term reuse.
• Prioritize integration depth if you want to automate handoffs and measure ROI.
• Ask whether support covers demo strategy or just product usage.

When in doubt, choose the platform that gets your demos in front of buyers faster and adapts with you as your team grows.