Top 9 App Walkthrough Examples To Inspire You

The 9 interactive app walkthrough examples you'll find embedded below come from a wide range of use-cases and platforms. So before you start building your own app walkthrough, spend a little time clicking through someone else’s:

• See how approaches changes across use cases
• Be inspired by best practices

From SleekFlow’s WhatsApp chatbot to a trail-planning demo of AllTrails’ iOS app. Each walkthrough embedded below comes with a breakdown of how it’s used and the choices behind it. Explore whatever catches your interest, borrow the parts you like from different examples, and see what they spark for your own product.

Top 9 app walkthrough examples

Compare the use cases and standout details to find which walkthrough you'd like to try out.

All 9 examples are captured, standalone demos (embedded below) rather than guidance layered over a live product's interface; our interactive walkthrough guide explains when to use each format.

1. Flagsmith

Flagsmith is a feature flag and remote configuration service for developers. Its marketing team wanted prospects to see how the product worked before they had to configure it.

The embedded walkthrough introduces feature flags, scheduled deployments, and audit logs. Chapters named after specific features let developers go straight to the part they need to understand or return to it later.

Anna, Flagsmith's Head of Marketing, started with this walkthrough on a dedicated demo page and a secondary homepage CTA. The team then added demos to feature pages and brought them together in a demo center, so prospects could explore more specific capabilities before starting a trial.

Our Flagsmith case study reports that demo viewers were 1.7× more likely to sign up for a free trial. The platform overview embedded here recorded a completion rate of over 90%!

2. Ansarada MS Office

Ansarada's Microsoft Office walkthrough shows teams how to work together on documents inside its virtual data room. Viewers open a file, edit it with colleagues, save their work, and inspect the document history.

Ansarada used the demo in a feature-release post and an email to existing customers. Someone learning about the integration can see how it changes their document workflow, including collaboration without repeatedly downloading and uploading files.

The walkthrough keeps the document task in one continuous flow, without chapters. Its annotations explain real-time collaboration and automatic saving at the points where viewers encounter them. That gives someone evaluating the integration a way to follow the work through to the saved document.

3. Cloudforecast

CloudForecast helps engineering teams manage AWS costs. Its ZeroWaste walkthrough shows how the feature identifies potentially wasted resources and presents them in reports.

CloudForecast embeds the walkthrough on the ZeroWaste feature page, where visitors are already reading about that capability. It also uses demos in feature announcements.

The ZeroWaste demo has four chapters, so visitors can jump to the part they need or revisit it later. At the end, they can start a free trial or ask to speak with sales.

The orange guides and buttons also match CloudForecast's branding. If you're choosing app walkthrough software for a feature page, check how its guides will look alongside the rest of the page.

4. ADInstruments

ADInstruments uses this walkthrough to help educators evaluate Lt, its online learning platform. It sits on the Lt product page after the breakdown of available lessons, so visitors can explore the teaching material they've just read about.

The walkthrough moves through the content library, a lesson, and the lesson editor, so an instructor can inspect the student experience alongside the tools they'd use to adapt it for their course. Chapters separate these parts, letting educators return to the one they want without replaying the full tour.

Annotations explain details such as mini-pages and feedback as viewers scroll through the lesson. At the end, they can start a trial or open another demo.

5. BOGIO

BOGIO is an SMS marketing tool made for e-commerce businesses. Their SaaS walkthrough is divided into multiple chapters, and it shows how to:

• Create SMS campaigns
• Integrate BOGIO with email marketing tools like Klaviyo
• Examine analytics

BOGIO embeds the short version of its demo on its homepage, with only a few steps and English and Swedish options for e-commerce business owners and marketers.

After finishing the demo, you can press the button See the full-length demo, to unlock the longer version. There’s no need to sign up or commit, but this allows BOGIO to track the percentage of users who clicked on the button and who are probably more qualified leads.

6. Skodel

Skodel helps workplaces assess psychosocial risks, such as excessive job demands and unclear responsibilities. Its homepage walkthrough explains the assessment process before prospects get on a sales call. Video bubbles give the team room to explain the more complex steps alongside the product screens without fitting everything into a short tooltip.

In our Skodel case study, the founders describe changing their demos to focus on what buyers needed to accomplish. A risk chart, for example, became a way to discuss workplace risks during a quarterly meeting, with only five or ten minutes available for that discussion.

The team reported that prospects who had watched a demo asked more informed questions on sales calls. That left more time to discuss their needs. Buyers could also share the walkthrough with senior leaders, so colleagues could review the product without another demo call.

Skodel started with an embedded homepage demo, then added demos to outbound emails and sales follow-ups.

7. Sleekflow

SleekFlow helps businesses automate conversations across messaging apps. This walkthrough follows Leo, a digital marketing manager, as he builds a WhatsApp chatbot and customer journey.

Viewers can open the WhatsApp widget and scroll through the sample conversation. Seeing the conversation alongside the setup gives a marketer a way to judge what customers will encounter, not just which settings are available.

SleekFlow embeds walkthroughs in product-update posts. A reader can move from the announcement into the workflow and inspect the result without setting up a chatbot themselves. Chapters let them return to a specific part of the demo.

For tools across the wider marketing stack, see our inbound marketing software guide for SaaS companies.

8. AllTrails iOS: mobile app walkthrough

This mobile app walkthrough example follows a search for a trail near Sydney in AllTrails' iOS app. You choose a route, check the conditions, and save it to a list. The demo stays with that single outing, so each screen has a reason to be there.

The demo sits in an iPhone frame, with tap guidance pointing to the next action. Chapters separate the search from the conditions check and saving steps. When rain interrupts the plan, the walkthrough suggests saving the route for another day, which gives the save feature a practical purpose.

To make a similar walkthrough, upload your app screenshots to the free mobile app demo creator. It places them in a device frame to create a clickable prototype. Capture that prototype with HowdyGo to add guides and share the walkthrough.

9. Tango

Tango is a tool that helps professionals and small businesses create contracts, work scopes, and automate billing.

Instead of just explaining the key features of their platform, they've opted for a more creative approach to keep users engaged and make sure they watch the whole demo.

They created a fictional character Don Draper that the target audience can identify with, and they're guiding users through a 19-step process showing how Don Draper uses their tool to share proposals.

Tango embeds the walkthrough on its website and directs paid traffic to it. It targets freelancers, consultants, agencies, and small and medium businesses.

The demo shows the tool from the user's viewpoint and also from the viewpoint of the user's clients (who have to accept the offer and sign the contract), reassuring users that their clients will find it easy to use.

Two lead-capture forms appear during the demo, so viewers who are ready to sign up don't have to wait until the end.

Want to see more examples? No problem! We've gathered more interactive product demo examples here.

Tips for creating effective app walkthroughs

After creating & reviewing 1000s of app walkthroughs for our clients and analyzing their performance, we've came up with the following tips that will not only help you create app walkthroughs that users will love but will also make sure they bring you the desired results.

1. Start with the question your viewer has

Someone on Flagsmith's demo page wants to see the product without setting it up. An Ansarada customer reading about the Office integration wants to see what it changes about their document work. Write down the question your viewer brings and where they'll encounter the walkthrough. That tells you whether to make a broad introduction or stay with one task.

2. Build back from the useful moment

In the AllTrails walkthrough, the useful moment is saving a trail after checking its conditions. Work backward from that moment and keep only the screens needed to get there. You don't need to show stuff like a sign-in screen or every menu opened during capture.

3. Give each screen rich, helpful descriptions

A guide that only says "Click here" doesn't tell anyone much. Explain why they'd take the action and what they'll see next. SleekFlow's WhatsApp conversation lets viewers inspect the result of building a chatbot. Skodel uses video bubbles where the risk-assessment process needs more explanation than a short tooltip can give.

4. Let viewers revisit useful sections and give clear next steps

Flagsmith's feature-named chapters let viewers skip to what interests them or go back without restarting. A short task walkthrough may only need back and next controls.

When they're done, give them somewhere useful to go. A trial might suit someone evaluating the product; an existing customer might want to open the feature they just saw.

For the full process, from planning the flow to checking it where it will live, see our guide to creating a high-performing interactive demo.

Conclusion

We hope that these examples inspired you to create interactive walkthroughs for your own product. If you're not sure where to start, we've got you covered. Apart from the free trial, we offer hands-on founder support to ensure the final product is a lead generation machine!

Try HowdyGo for free and see for yourself!

FAQs

How to make an app walkthrough?

First, make a script or list of features you want to cover. Then, get a good app walkthrough tool, open your website or app, show a particular workflow and let the walkthrough tool record it. You can later edit the recording, and add chapters and interactive elements.

What makes a good walkthrough?

A good app walkthrough is interactive and easy to navigate, even for new users. You can create one by adding interactive elements that boost user engagement, such as clickable buttons and menus. If you want to go one step further, you can also add personalization so that your product tours show customer names, profile pictures and logos.

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