Pricing

Unlimited users and demos

Start your 2 week free trial, no credit card required.

Starter

Best for product-proud teams.
$99/month
Billed monthly (you can save 20% with annual billing).
Unlimited users
Unlimited HTML demos
Features:
Edit text & images in your captured UI
Export GIFs & videos
Lead capture
Chat support & knowledge base

Pro

Popular
Best for data and integration lovers.
$399/month
Billed monthly (you can save 20% with annual billing).
Unlimited users
Unlimited HTML demos
All Demonstrate features plus:
CRM integrations
Demo analytics
Demo centres
Hands-on demo support for your team

Enterprise

Best for large teams and high traffic.
Custom
Billed quarterly or annually.
Unlimited users
Unlimited HTML demos
All Analyze features plus:
Enterprise SSO
Automated personalization
Custom domains
Hands-on demo support for multiple teams

Starter

Best for product-proud teams.
$79/mth
Billed annually ($240 savings).
Unlimited users
Unlimited HTML demos
Features:
Edit text & images in your captured UI
Export GIFs & videos
Lead capture
Chat support & knowledge base

Pro

Popular
Best for data and integration lovers.
$319/mth
Billed annually ($960 savings).
Unlimited users
Unlimited HTML demos
All Demonstrate features plus:
CRM integrations
Demo analytics
Demo centres
Hands-on demo support for one team

Enterprise

Best for large teams and high traffic.
Custom
Billed quarterly or annually.
Unlimited users
Unlimited HTML demos
All Analyze features plus:
Enterprise SSO
Automated personalization
Custom domains
Hands-on demo support for multiple teams

The best value demo tool for marketing teams

...and our customers are willing to say it.
"Thank YOU for building this amazing tool — it's easily the best value product for the price."
Esther Fong
Product Marketing Manager, SleekFlow
"HowdyGo is very easy to use (much easier than StoryLane) and I built a demo within a day.

These demos can be iterated on quickly and simply, and Tom and the team are always on-hand to provide help and advice.

The HowdyGo team are very responsive, and changes have been made in the product as a result of my feedback, which is really gratifying as a user!"
Charlotte Steel
Product Marketing Manager, AD Instruments
"It's a simple process to create interactive demos. This has helped us showcase our product to clients without any signup friction.

It has also allowed us to stop free trials and put this in place of the trial. It's as close to the real deal as possible. Great customer support!"
Julian Fagan
Cofounder, Skodel
"Pricing is much more competitive compared to others on the market, and there are far fewer limitations.

Our entire team have become huge advocates for this product and as a result, we're replacing numerous other platforms with this single tool."
Callum Whitley
Product Marketing Manager, Komo Technologies
"It's super simple to use, I love that you can edit text and content within your product via HowdyGo, and the AI prompts are a really helpful starting base.

Not to mention the team at HowdyGo have been incredible every step of the way, sending through ideas of best practice, following up on features that have been released off the back of feedback etc."
Mikaela Filo
Product Marketing Manager, Ansarada
"Starting with interactive demos can be daunting, but they've made it simple.

We've easily integrated tools like Hubspot, we have clear reporting and attribution so we can track impact on things like conversion rates, and setting up/testing demos has been seamless."
Anna Redbond
Head of Marketing, Flagsmith
"This tool is awesome - we did a demo with Walnut and immediately googled competitors and found you.

I had my first demo made within a few minutes! Thanks for building something awesome!"
Kendall Burke
Head of CX, TablesReady
"I was able to get an interactive demo built and published in less than an hour. The product is very intuive and easy to use.

I particularly loved how I could make edits to the demo interface, including en masse using their find and replace feature which is super helpful.

Finally, the HowdyGo team is really great... Tom reached out offering to help and gave me some great advice on how to create a really compelling initial demo."
Justin Dorfman
Cofounder, AssetMule

Inspiration from our power users

Learn how Anna, Head of Marketing at Flagsmith achieved:
1.7x
More sign ups
1.5x
More activations
>90%
Demo engagement

Looking for a specific feature?

If you don't see your feature here, send us a message. Sometimes we build faster than we can keep this list up to date...

Demonstrate

Access & limits
Unlimited users
Unlimited HTML demos
Unlimited viewers
Demo editing
Edit text in captured UI
Edit images in captured UI
Blur elements in captured UI
Hide elements in captured UI
Autoplay steps
Edit scroll positions in captured UI
Zoom and pan
Highlight sections of captured UI
Multiple annotation types
Chapters and branching demos
Upload image steps to demos
Insert new steps into existing demos
Playback interactions in HTML
Personalization & variables
Replace text in recorded UI using variables
Replace text in annotations using variables
Use data captured in a lead form for text replacements
Automated brand replacements for logos & company names
Sharing & exporting
Personalized demo links
Custom domain for personalized demo links
Embed SEO optimized interactive demos on your website (i.e. Webflow, Wordpress, HubSpot, Unbounce, Framer & custom)
Export email optimized GIFs
Export LinkedIn & Social optimized webm videos
Export high-resolution mp4 videos
Mobile friendly demos
Lead capture
Add lead capture forms at any step in a demo
Use captured lead information to personalize demos on-the-fly
Export captured leads in CSV
Receive notifications when a lead is captured
Automatically send leads to CRM
Add leads to a specific campaign in your CRM
Analytics
Track demo views in Google Analytics
Demo analytics specifically designed to  increase viewer conversions
Lead score in HubSpot based on demo views
Support
In-app chat
Hands-on support from founding team
Demo analytics reviews & suggestions conducted by HowdyGo
Organization
GSuite, Microsoft & email logins
Organize demos into folders
Collaborative editing of demos
Role-based access and editing
Support

FAQs

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our team.
What does hands-on demo support mean?

We're outcome motivated people and that means we're interested in helping you create and use interactive demos as effectively as possible.

Ideation & Strategy

We'll talk it through, write up shared notes and understand the overall goals you have for demos.

  • We'll help you figure out which aspect of your product should be demonstrated first, and find the best starting point.
  • We take the time to understand your overarching marketing strategy and how demos can fit into that strategy.
  • We discuss distribution methods, whether that's embeds or emails.

Creation

We're not afraid to create demos end-to-end, but we can't do it without at least some of your knowledge of your product and your audience.

  • We can help capture your app, assuming it's possible for us to access it and it has a suitable amount of data in it to make an engaging demo.
  • Providing a first draft for your review (we typically reuse messaging from your website to speed this process up)
  • Iterating through the narrative and storyline.

Distribution

We'll help you embed your demos into your website with assistance, or by speaking to your developer/designer.

  • Adding your demos to your website and setting the context around the demo on the page to increase engagement.
  • Providing suggestions on where you can incorporate additional demos on other pages.
  • Making sure data is being sent from HowdyGo into Google Analytics.

Iteration

A few months after implementation, it will make sense to take a look at your data and understand how your demos could be improved.

  • We analyse your demos using our in-app analytics and share suggestions about how you can improve impressions, engagement, completions and actions taken by viewers.
  • We can apply those suggestions to your demos to make sure you're getting the most out of the product.
  • We can discuss future demos and repeat this process.

Do you charge per user?

Nope! Everyone in your company is welcome. You can all collaborate on each other's demos and create unlimited demos.

What's the difference between Demonstrate and Analyze plans?

The biggest difference is our expert guidance on building your demos.

On the demonstrate tier, while we're always available to assist you with simple queries, and we provide detailed documentation, we don't provide in-depth demo reviews.

On the analyze & scale tiers, we perform detailed edits and reviews of your demos. During this process we use data backed best-practices to improve them and will review existing demos in order to update them based on what the analytics tells us about their performance.

We also provide clear explanations of what we've changed and why, so that you can learn from these best-practices.

Typical things that we address during these reviews include:

  • How to incorporate a narrative into your demos.
  • Articulating and explaining your value proposition in a way that is accessible to people seeing your product for the first time.
  • Where to put them on your website and how to set the context for viewers so that they use them.
  • Using advanced features like "auto-progress", "animate playback" and lead capture fields.
  • How to use the data being sent to google analytics (or another tool) to assess the impact demos are having on your funnel.

Like most types of content, making an interactive product demo isn't that difficult, but making a really effective demo is. If having the founding team assist you so that you get the most out of your investment is valuable, then the analyze tier is worthwhile.