BlogMarketing Software9 min read

Navattic vs Reprise (vs HowdyGo): The Only 2025 Comparison You Need

Umberto Anderle portrait

Umberto Anderle

Cofounder @ HowdyGo

If you’re here, you’ve likely bounced between enough tools that all claim to be “the leading solution for interactive demos.” The marketing copy starts to blur together after a while and most of the “comparisons” out there were written by the platforms themselves, so they’re about as objective as a Yelp review written by the restaurant owner.

What actually matters is you need to create demos without burning through your budget or your team's sanity. So here we've provided you with a few simple selection criteria based on use-cases we've seen time and time again with our own customers. We'll help you pick between Navattic vs Reprise and throw our own platform into the mix since we think it stacks up pretty well.


Navattic

Reprise

HowdyGo

Best for

Marketing teams doing ABM

Enterprise sales organizations

Fast-growing SaaS companies

HTML capture

Starting price

From $6,000 annually (up to 5 user seats, unlimited demos)

From $38,000 annually (for up to 5 user seats and 3 demos)

From $1,908 annually (Unlimited user seats and demos)

Time to first demo

2 weeks

>4 weeks

1 hour

Pricing model

Annual or monthly commitment

Enterprise contracts

Monthly or annual flexibility

Navattic is best for marketers at SMB to mid-market companies running ABM thanks to its marketing-focused approach, 2-week average implementation, transparent pricing from $500/month (paid annually, up to 5 user seats), and superior customer support (9.7/10 vs Reprise’s 8.8/10 G2 scores).

Reprise dominates enterprise live demo environments for companies with 200+ employees, offering enterprise-grade security and full application cloning across three integrated products (Replay, Replicate, Reveal). It's targeted at dedicated sales engineering teams.

HowdyGo is an option you should consider as it delivers the same enterprise-quality HTML demos at startup speed and pricing, perfect for fast-growing SaaS companies that need professional interactive demos without the enterprise overhead or budget.

Navattic has carved out a solid niche as the demo platform that “gets” ABM marketing. The platform positions itself somewhere between ease-of-use and sophistication, though as we’ll see, that balance comes with some trade-offs.

2025 Navattic pricing breakdown

Navattic Pricing

Let’s start with Navattic Base (free tier), which is best thought about as an extended free trial disguised as a freemium offering. A good option to get a feel for the platform and create your first interactive demo, but you are limited in how many demos you can create (one). Once you’re ready to actually use the platform, you’ll need to upgrade:

Base kicks off at $500/month. This gets you up to 5 users and access to most integrations. At this tier, you can create up to 5 demos, allowing for more flexibility than the free tier. It’s aimed at smaller teams who need something more polished than screenshots but aren’t ready for the full enterprise treatment.

Growth jumps to $1,000/month. A clean double from Base and up to 10 seats. Growth allows you to create up to 20 demos, supporting more complex demo needs. Here you get access to in-app collaboration and the more advanced features like account identification and A/B testing that make it such a great option for ABM marketers. As teams scale up, the ability to manage multiple demos simultaneously becomes essential, and this tier supports organized demo management for growing teams.

Enterprise is custom priced, so expect another jump. This tier is very much tied to larger seat requirements or quite specific enterprise features like additional services and audit logs. Noteworthy features behind this tier are offline demos and hands-on support like consultations that anyone (not only enterprises) might need from time to time.

Strengths that matter

ABM optimized analytics. This is where Navattic can really shine. Their analytics aren’t just “how many people clicked” - they track engagement depth, drop-off points, and can tie demo interactions back to closed deals through proper attribution.

No-Code Editing That Works The visual editor genuinely doesn’t require a developer. With advanced editing capabilities, marketing managers can update copy, swap out screenshots, and modify demo flows without opening a support ticket, allowing for highly customized and interactive demos.

AI Copilot for Demo Storyboarding Their newest feature uses AI to automatically generate demo scripts and suggest optimal user flows based on your product. It’s not going to replace good product marketing instincts, but it definitely speeds up the initial brainstorming process.

Weaknesses users experience

The “Fiddly” Setup Reality Despite the marketing-friendly positioning, getting your initial demo just right takes longer than anyone wants to admit. Multiple customers describe the initial setup as “fiddly” with lots of small adjustments needed to make the demo flow feel natural.

Initially setting up each demo in Navattic can be a bit fiddly… there was a lot of redundant work to get each screen of the demo to match each other. User on G2

Mobile Experience Gaps Here’s where things get messy. While Navattic demos technically work on mobile, the experience often feels clunky. Touch interactions don’t always register properly, and complex product flows can become nearly unusable on smaller screens.

Little things around usability, the mobile demos, certain options around being able to save work, etc. It all would really benefit from a hearty round of QA and usability testing. User on G2

Steep Learning Curve for New Users The “no-code” promise comes with an asterisk. While you don’t need to write JavaScript, Navattic has a steep learning curve for new users. You need to understand user flows, conditional logic, and data capture strategies. Plan for your team to spend their first few weeks learning the platform’s quirks, not just building demos.

Reprise detailed analysis

Reprise is the heavyweight of the interactive demo world. Among interactive demo platforms, Reprise stands out as a robust interactive demo platform for enterprises, offering advanced features for customer engagement and demo customization. They give you a lot of flexibility, but that comes with a price that is paid in both dollars and learning curve.

2025 Reprise pricing breakdown

Reprise pricing page

Reprise doesn’t publish their pricing anywhere, so you know it’s going to be aimed at enterprises. From what we’ve seen in the market, their prices typically start from $38,000 and can easily climb to $100,000+ annually as you add users, more products from their suite, and additional product demos at each pricing tier.

Strengths that matter

Their security game is enterprise-grade. SOC 2 Type II, ISO 27001:2022 — they’ve got the compliance boxes checked that Fortune 500 security teams demand. If you’re selling into heavily regulated industries, this can matter a lot.

The three-product ecosystem is cohesive. Replay for sharable guided demos, Replicate for live demo sandboxes, and Reveal for personalizing your live production app. When you’re running demos at enterprise scale, having all the bells and whistles can be worth the premium.

API access and enterprise integrations are robust. If you need to embed demos into complex sales workflows or integrate with enterprise CRM setups, Reprise has done the work.

Weaknesses users experience

The UI/UX issues are real and frustrating. Some Reprise customers describe the platform as “buggy” and “finicky.” Autosave problems are particularly painful - imagine losing hours of demo work because the platform didn’t save your changes.

Mobile demos are a major limitation. In 2025, when most B2B buyers are viewing content on mobile, Reprise still can’t create truly mobile-friendly interactive demos. You can view them on mobile, but the experience is clunky.

You need dedicated technical resources. This isn’t a platform your marketing coordinator is going to pick up over a weekend. Plan on having developer time allocated for ongoing maintenance and updates.

HowdyGo: An alternative to Navattic and Reprise to consider

It's probably taken you some time to get down to a shortlist of 2 platforms, but bear with us as we tack a third option on - it might just save you a hell of a lot of time and money. HowdyGo wasn’t built to compete with enterprise giants on enterprise complexity. It was built to solve the problem most teams actually have - creating pixel-perfect demos without breaking the bank or your timeline.

A few points can tell the story:

  • 68% lower cost than Navattic. We’re talking $159/month vs their $500+ starting point
  • 95% lower cost than Reprise. While they’re asking for $38k annually, you’re looking at under $2k with us
  • Unlimited users at all pricing tiers. no more seat counting or surprise bills. Even non-technical users can create interactive demos with HowdyGo, making it easy for anyone on your team to contribute.
  • Faster implementation than both. A few hours vs weeks of back-and-forth. HowdyGo lets your team build demos quickly, so you can start showcasing your product right away.
  • Hands on support from our founding team. We can help you onboard, review your demos and give you 1-1 feedback to make sure you've optimised them for your use-case.
  • The same high quality HTML demos, sandbox environments, analytics and integrations you expect.

We’re the platform for teams who want great demos without the enterprise overhead. If you’re a SaaS company that needs demos next week, not next quarter, we’re probably your best option.

ROI considerations beyond price

Every demo platform will show you impressive conversion rate improvements and pipeline acceleration metrics. And they’re probably not wrong - interactive demos genuinely work, but the benefits are roughly equivalent no matter which platform you choose.

Whether someone clicks through a Navattic, Reprise or HowdyGo environment, you’re still getting that same fundamental advantage of showing instead of telling. The main difference in ROI are the hidden costs you might not be thinking about.

  1. Time to value compounds. Whether you can learn a platform in 2 weeks like Navattic, multiple weeks like Reprise or a day like HowdyGo directly influences the number of people creating demos at your company. This drives the number of demos created and therefore the value generated by your chosen interactive demo software.
  2. The vendor's expertise should help you maximise value. As this is likely your first time looking into interactive demos, you'll be learning everything pretty much from scratch. That's why picking a vendor that provides real hands-on support and expertise to point you in the right direction when you're stuck will help you once again get the most ROI from your software choice.
  3. Ongoing maintenance is the silent killer. If your product updates regularly, your demos will need to keep up with that. You don't want this to become a single person's full-time job. You want this to be an easy process that anyone can quickly pick up to keep things fresh.

How to make your final decision between Navattic vs Reprise

There’s no universal “best” demo platform. Each of these tools excels in specific scenarios, and picking the wrong one will cost you time, money, and probably some sanity.

Navattic works best for marketers with solid budgets who need deep ABM analytics and don’t mind a longer setup process. Reprise is the enterprise heavyweight - if you’ve got complex security requirements and a dedicated team of SEs, it’s hard to beat.

If you’re running lean, need something up and running today, or want the flexibility to experiment without getting locked into an costly contract, HowdyGo hits that sweet spot of professional features without the enterprise overhead.

The next best thing you can do now is start getting your hands dirty: Shoot us any questions via our live chat or sign up for a free trial (HowdyGo has one and Navattic too).

  • Can you build a demo that you’re proud to share and that truly resonates with your audience?
  • Does the support team actually help when you get stuck?
  • And honestly, do you feel good about the monthly invoice?

Those three questions will tell you more than any feature comparison chart ever will.

Related Blog Posts