The 7 Best Tourial Alternatives for GTM Teams (2025 Comparison)

Tourial (currently rebranding as Navless.ai) stands out in the market thanks to their positioning around the micro-tours concept.

Their approach to breaking down complex products into digestible, guided experiences resonates with buyers. And when the implementation goes well, it really works.

"Couldn't have gone better. The best thing about the whole experience was the speed. From the day we found Tourial, to having a finished product tour built and ready to use - only took a few days." - User on Capterra

But you're here for a reason.

Maybe it's the opaque pricing that starts around $1,000/month with annual commitments only. Maybe it's the screenshot-based demos that feel more like slideshows than actual product experiences.

Either way, what you'll find here is an honest comparisons of 7 Tourial alternatives (with real pricing), along with a quick-reference comparison table you can use to find the best match for your use-case.

Why this guide is different

I'm Umberto, co-founder of HowdyGo. I build demo software, so a little bit of bias might slip in here and there.

Here's what I can offer though: real world experience with these tools. I've used most of them. I've talked to customers who switched from them (and to them). And I know which features matter in theory versus practice.

This isn't an intern aggregating G2 reviews. It's someone who lives this space trying to provide you with as much practical information as possible on the tools available out there.

Umberto Anderle

Cofounder @ HowdyGo

- Umberto

Why teams look for Navless.ai / Tourial alternatives

1. Expensive, hidden pricing tiers without a free trial

Tourial's pricing is a bit of black box, and whilst their website shows a "Start Free Trial" button, it just takes you to a book a demo form. They really want you to commit to a sales conversation before you can get your hands on the pricing or product.

According to Vendr data, Tourial starts at $1,000/month. That's $12,000 annually before you've even validated if it works for your use case. Plus, it's annual contracts only. No monthly escape hatch if it's not working for you.

And that base price doesn't tell the full story. Multiple features require additional services to get working:

• Want analytics integrated with your CRM? That's an add-on custom development service.
• Need proper website embedding? Another custom development engagement.
• Setting up attribution reporting? More consulting hours.

You're not just buying software - you need to budget for implementation services.

2. Screenshot demos lack realism

Tourial uses screenshot-based demos. This works fine for basic product walkthroughs, but it creates real limitations. As one G2 reviewer put it, the experience is "not as dynamic as some competitors' solutions".

There are a few things we wish we could do with the tool, that we can't. For example, our specific product leverages some 'drag-and-drop' functionality that is not easy to showcase in an interactive way through the tool today. We'd love the option for users to physically click something and drag it to mirror how our product actually works, and the ease of it. User on G2

If your product relies on complex interactions, screenshots feel like clicking through a slideshow - not using actual software. You need a HTML demo tool like HowdyGo in order to show interactions like drag and drop, UI animations, scrolling, responsive designs etc.

This is because HTML demo tools capture your actual product code and allow prospects to interact with a perfectly cloned version of your software in their browser - resulting in true to life experience.

3. Issues embedding demos in your marketing assets

Getting Tourial demos embedded in your actual marketing assets is harder than it should be. One G2 user noted simply:

I wish it could be embedded better within our platform. User on G2

Tourial's solution is another paid service.

What should be a copy/paste embed becomes a custom development project. Your marketing team can't move fast when every demo placement requires developer time or paid consulting.

4. Limited analytics and challenges integrating with your stack

Understanding demo performance should be table stakes.

I'm excited to see built-in reporting and analytics level up in the future. User on Capterra

Tourial requires another add-on service for analytics integration. When you're paying $12,000+ annually, native integrations with Salesforce and HubSpot shouldn't require additional consulting fees.

Quick Comparison: Navless.ai / Tourial Alternatives at a Glance

There are many interactive demo platforms in the market, but we've tried to capture a shortlists of the ones that offer the most overlap in use-cases to Tourial / Navless.ai.

Key Takeaways:

• For full HTML capabilities now: HowdyGo, Navattic, Storylane, or Demostack
• For demo collections/hubs/playlists: HowdyGo, Storylane, Arcade, or Supademo
• For budget-friendly options: Supademo (screenshot demos @ $27/mo per user) or HowdyGo (HTML demos @ $159/mo unlimited users)
• For enterprise needs: Demostack (SE teams) or Consensus (lead qualification)
• For fastest learning curve: Supademo, Arcade or HowdyGo

The main differentiator for these interactive demo platforms is whether you need true HTML demos (pixel perfect product clones with ability to edit the recorded UI) versus screenshot-based demos, and whether you need complex enterprise features versus faster time to value, more affordable self-serve options.

The 7 best Navless.ai / Tourial alternatives

1. HowdyGo - Best all-round option for GTM teams wanting HTML demos

Best for: GTM teams looking to create interactive demos to deploy across their entire funnel. From self-serve embeddable website demos to live demo sandboxes for sales calls.

Pricing: Starts at $159/month for unlimited users and unlimited HTML demos. Monthly billing available. No setup fees. No consulting required to get analytics working. No additional charges for embedding demos on your website.

Standout features:

1. HTML demos that actually feel like your product: Tourial uses screenshots. HowdyGo captures your actual product code. The difference? Your prospects interact with a perfect clone of your software, not a glorified PowerPoint. Drag-and-drop works. Animations play. Responsive design adapts to mobile. Hover states respond naturally. Best thing about interactive product demos captured in HTML is that you can also edit the captured UI after recording it, without writing a line of code.
2. Collections for micro-demo strategies: If you have a complex product, you might be quite sold on Tourial's micro-demo positioning. Instead of forcing prospects through one 15-minute product tour, they recommend you create a library of 2-3 minute interactive product demos. One for analytics. One for integrations. One for reporting and so on... HowdyGo allows you to do just that, then package them into a Collection - a single shareable link that lets prospects choose their own adventure.
3. Sandboxes for live demos: Unlike Tourial, HowdyGo doesn't stop at guided interactive product demos, it also provides full sandbox demo environments. A Sandbox is a fully clickable demo environment that doesn't follow a linear, pre-programmed path. You can click on any button to go to any page just like your real product does. These can be used by sales teams to navigate a demo of your product naturally during a sales call, respond to prospect questions in real-time, and demonstrate actual workflows. Sales teams use Sandboxes to:
4. • Run qualification calls without spinning up trial instances
   • Demo features that aren't built yet (mock the UI, validate demand)
   • Easily personalize a demo environment for a prospect in a few clicks

Potential deal breaker: Non-browser environments (desktop apps, mobile apps) require workarounds where you need to upload those screens as screenshots. If you're not recording web content, then you also don't get all the benefits of HTML demos.

2. Navattic - Best for Marketing Teams running ABM

Best for: Mid-market marketing teams with solid budgets running account-based marketing campaigns who need account identification and retargeting capabilities.

Pricing: Starts at $500/month with 5 seats and unlimited HTML demos. If you want their ABM features, you'll need to upgrade to Growth plan though which is $1,000/month with 10 seats. Free plan exists but only allows 1 demo and a very limited feature set, so think of it more as an extended free trial.

Standout features:

1. Account reveal without forms: Navattic identifies which companies are viewing your demos without requiring a lead form, then sync demo engagement data to your CRM. Your SDRs know exactly which accounts are hot based on demo engagement. Perfect for ABM because you're not gating demos behind forms that reduce conversion.
2. Personalization at scale for ABM campaigns: Navattic allows you to customize demos by changing text, logos, and demo content with dynamic variables for specific accounts. You can build one demo template, then use variables to end up with a personalized demo for different companies, industries, or use cases.
3. First-party intent data for retargeting: Navattic integrates with Google Analytics to capture anonymous demo visitors and build retargeting audiences. Export this list to LinkedIn or Google Ads for retargeting. Or route high-intent accounts directly to SDRs via Slack alerts.

Potential deal breaker: Average implementation time is 2 weeks from purchase to first live demo. Unlike Tourial, Navattic doesn't provide demo collections or hubs on any plan, limiting your ability to organize multiple demos under one link. This means you can't use Tourial's micro demo approach in Navattic.

Initially setting up each demo in Navattic can be a bit fiddly... there was a lot of redundant work to get each screen of the demo to match each other. User on G2

3. Storylane - Best for Built-in AI Tools

Best for: Sales and marketing teams who want AI-powered demo creation to speed up production and don't mind trading some visual polish for velocity.

Pricing: Starts at $40/month per creator for screenshot demos and no AI features. Growth plan is $500/month for 5 seats, adding HTML editing and most of the useful AI functionality. Free plan is available with limited features and 1 published screenshot interactive demo.

Standout features:

1. Lily AI for instant demo creation: Capture your product once, then let AI automatically add step-by-step guides, annotations, and tooltips. Their AI has multi language support and can quickly handle translation into multiple languages.
2. Chat-based HTML editing: You can tell their AI Lily what text you want to change in your demo and it will go ahead and do that. Can be useful when editing content inside large tables.
3. Hub for organizing multiple demos: Create galleries that showcase bite-sized product demos on your website, or build playlists that let sales teams share curated demo experiences with later-stage prospects. Buyers can explore different use cases from one place based on their specific interests.

Potential deal breaker: Key features like HTML demos, Lily AI, Demo Hub, and Sandboxes are sold as separate add-ons, so costs can sneak up on you as you scale. The HTML demo recording and editing experience is also quite different to their screenshot editing experience and a fair bit more complicated.

The learning curve for creating HTML demos was a little steeper and we made some mistakes along the way - User on G2.

4. Arcade - Native mobile app or desktop products

Best for: Marketing teams for mobile or desktop native apps as they don't need (and can't use) HTML capture.

Pricing: Free plan allows 3 published demos with a watermark. Pro is $38/month for one user. Growth is $42.50/month per user (up to 10 users max) with advanced editing and branching.

Standout features:

1. Industry-leading visual customization: Arcade has the most customization options of any screenshot demo platform - from hotspots to callouts to merging video and screenshots of product screens. This matters when your demos need to feel like an extension of your product, not a generic walkthrough.
2. Fast capture outside of the browser with desktop app: Arcade's desktop app lets you easily record outside of a browser environment, making it a perfect tool for capturing native mobile and desktop products.
3. Advanced branching and personalization: Create dynamic "choose your own adventure" demos with branching and custom variables, letting prospects explore aspects that matter most to them. Custom variables are perfect for creating one demo that adapts to different personas, use cases, or industries without rebuilding from scratch.

Potential deal breaker: Arcade is primarily screenshot-based (they have a HTML beta for enterprise customers only). If you need true HTML editing capabilities now, look at HowdyGo or Navattic. The per-seat pricing model can become costly if many team members need access.

5. Supademo - Cheapest Option

Best for: Budget-conscious teams or individuals who need unlimited demos without enterprise pricing. Perfect for solopreneurs, startups, or teams testing interactive demos for the first time.

Pricing: Free plan includes 5 demos. Pro is $27/month per creator with unlimited demos, team workspace, and AI features. Scale is $38/month per creator with dynamic variables and conditional branching.

Standout features:

1. Transparent, affordable pricing: Unlike Tourial requiring enterprise sales conversations, Supademo offers openly published pricing tiers starting at just $27/month. No minimum contracts. No hidden fees. No mandatory annual commitments forcing you to pay thousands upfront before validating if it works.
2. Fast demo creation with AI: Click through any product or workflow and Supademo automatically captures clicks and adds text descriptions for each step. AI features include synthetic voiceovers in multiple languages, automatic text annotations, and instant demo translation into 15+ languages.

Potential deal-breaker: Not a very sophisticated solution if looking to use across marketing or sales as they only offer static screenshot demos outside of their much more expensive “Growth” plan.

They’re okay for internal docs, but I’m looking for something more dynamic that can work externally too like for onboarding, marketing, or even support. User on r/SaaS

6. Demostack - Best for Enterprises with Large SE Teams

Best for: Enterprise B2B companies with dedicated sales engineering teams who need full product cloning and sandbox environments for complex, high-stakes demos.

Pricing: Annual pricing starts at $55,000. No free trial available. Platform fee based on the modules you want access to plus per-user licensing.

Standout features:

1. Offers live environment overlay product: Unlike interactive product demos and sandboxes, live overlay technology is a type of <sales demo software> that sits on top of your live production environment and allows you to edit and personalize data on the fly.
2. Enterprise-grade security and integrations: SOC2 Type II compliant, GDPR compliant, and HIPAA-ready. Native integrations with Slack, Salesforce, and HubSpot sync CRM data to prove ROI.

Potential deal breaker: Starting price of $50,000-55,000 annually puts it out of reach for startups and small businesses. Demostack has a narrower use case focused on sales and solutions engineering - it's not really built for marketing campaigns or customer success onboarding. Technically challenging implementation compared to simpler tools.

7. Consensus - Best for Lead Qualification

Best for: Sales and presales teams who need to pre-qualify leads before live demos and identify buying committee stakeholders through automated, video-based product tours.

Pricing: According to users online, access to advanced features starts from $12,000 annually. No free plan available. Custom pricing based on user roles and number of licenses. Must contact sales for quotes.

Standout features:

1. Stakeholder tracking and buying committee identification: Know exactly what buyers are viewing and for how long. Stakeholder tracking reveals the interests of the full buying committee and uncovers hidden influencers you might not know about.
2. Powerful flow builder: Consensus allows you to create interactive paths that lead you to different content based on qualifying questions.

Potential deal breaker: Relies heavily on video recordings which requires significant preparation and effort. If you need HTML editing or modern interactive demos rather than video-based tours, newer platforms offer more flexibility.

Finding Your Best Tourial Alternative

After evaluating these seven alternatives to Tourial / Navless.ai, the right choice depends on your specific situation. But let's be clear about why you're looking in the first place.

Teams leave Tourial for three core reasons: the $12,000+ annual commitment before you know if it works, screenshot demos that feel like slideshows rather than software, and hidden implementation costs that turn basic features into consulting projects.

There's no universal "best" out of these alternatives to Tourial - only what's best for you. However, there are some critical factors to consider:

1. Your product's complexity: Screenshot tools work fine for simple SaaS interfaces. But if you have drag-and-drop, complex workflows, or rich interactions, you need HTML capture.
2. Your team structure: Solo marketers need different tools than 50-person sales teams. Consider who will create demos, who will use them, and how often they'll need updates. Too much product complexity can kill adoption.
3. Your use case priority: Marketing teams need website embedding and analytics. Sales needs personalization and sandbox environments. Customer success wants onboarding flows. Pick accordingly.

For GTM teams wanting transparent pricing, unlimited users, and HTML demos at a fraction of Tourial's cost, HowdyGo delivers the best value and fastest learning curve. You get guided tours, collections for micro-demo strategies, and sandbox environments for live sales calls starting at $159/month with no setup fees or consulting required.

Ready to move beyond screenshots? Just start your free HowdyGo trial or if you have some questions, feel free to book a demo.

Frequently Asked Questions

Why are teams looking for Tourial alternatives?

Teams primarily switch from Tourial due to three issues: opaque pricing starting at $1,000/month with annual contracts only, screenshot-based demos that lack realism for complex interactions, and hidden costs for basic features. Many capabilities like CRM analytics integration, website embedding, and attribution reporting require additional custom development services beyond the base subscription.

What is the best Tourial alternative for GTM teams?

HowdyGo stands out as the best overall alternative for GTM teams, offering HTML demos at $159/month with unlimited users and no setup fees. Unlike Tourial's screenshot approach, HowdyGo captures actual product code, enabling realistic interactions like drag-and-drop and animations.

How much does Tourial cost compared to alternatives?

Tourial starts at $1,000/month ($12,000 annually) with mandatory annual contracts, while alternatives offer more flexible pricing. HowdyGo for example starts at $159/month with monthly billing.

Can Tourial alternatives create HTML demos?

Yes, several alternatives to Tourial offer superior HTML demo capabilities. HowdyGo, Navattic, and Storylane are interactive demo platforms that provide full HTML capture that clones your actual product interface, enabling realistic interactions impossible with Tourial's screenshot approach.

Do I need technical skills to use Tourial alternatives?

No technical skills are required for most Tourial alternatives. Platforms like HowdyGo, Arcade, and Navattic use Chrome extensions for point-and-click capture - you simply browse your product while the tool records. Even HTML editing features in HowdyGo and Navattic work through visual interfaces or simple prompts, not code.

What's the difference between HTML and screenshot demos?

HTML demos capture your product's actual code and assets, creating a perfect clone prospects can interact with naturally - buttons respond, animations play, forms function. Screenshot demos capture static images stitched together with hotspots, creating a linear clicking experience that feels like a slideshow. HTML demos also enable post-capture editing of the actual UI without re-recording, while screenshot editing means replacing individual images.