Navattic vs Storylane: Which demo automation platform should you choose (and where HowdyGo fits)

If you’re comparing Navattic vs Storylane, you’re likely going through the process of evaluating different interactive demo platforms. The goal is usually the same: create product demos fast, build marketing assets, support sales teams through the sales process, and keep interactive demos up to date without draining technical resources.

Both are interactive demo platforms you can use for product demos, sales demo workflows, and customer success (CS) onboarding. In practice, the decision usually comes down to two things:

• What the platform is optimised for: seller-first enablement (Navattic Launchpad) vs buyer-room packaging (Storylane Buyer Hub)
• How expensive HTML becomes once your whole team needs access

The big takeaway: HTML pricing is a fast way to narrow the shortlist

HTML demos are what make interactive demos feel like a real product. Pricing and access rules around HTML are usually the largest difference between platforms.

• Navattic: unlimited HTML demos from $500/month on Base
• Storylane: HTML editing sits in Growth, shown at $625/month (often $500/month billed annually)
• HowdyGo: unlimited HTML demos from $159/month, with unlimited users

Some teams will still end up on custom pricing depending on security, support, or rollout requirements.

TLDR comparison table (including price to get HTML)

Quick decision guide

Choose Navattic if you want…

A seller-first demo automation solution designed for sales teams that need consistent seller workflows, clear account-level tracking, and a repeatable way to scale interactive demos.

Choose Storylane if you want…

A buyer-room demo platform where interactive demos sit alongside videos, PDFs, and embeds, so marketing and sales teams can package product demos into a single link.

Choose HowdyGo if you want…

An interactive product demo platform that makes HTML demos the default from the entry plan, with unlimited users so marketing teams, sales teams, and CS teams can build interactive demos without seat maths.

Key features to compare (the stuff that changes outcomes)

When teams switch demo automation software, it is rarely because they are missing one checkbox. Most teams only feel the pain after months of demo automation software use across multiple users.

Here are the key features worth comparing across these demo tools:

• Capture quality and editability (HTML, editing UI text and elements, polishing interactive elements)
• Packaging (buyer rooms, collections, seller portals)
• Demo automation (routing, segmentation, follow-up signals, and automated demos)
• Analytics and integrations (how demo data flows into your tech stack)
• Demo environments and formats (guided demos, video demos, gifs, sandbox environments, live demo environments, offline demos)

The key features that matter most will depend on whether the primary users are marketing teams, sales teams, CS teams, or a shared demo program.

Demo quality and editability

All three platforms can create interactive product demos with high fidelity. The practical difference is what happens after capture: editing, customizing demos, and how “real” the interactive demo experiences feel.

Comparison table: demo quality and editability

Storylane’s as well as HowdyGo's strength is the ability to output multiple demo formats. If you need video demos to complement interactive demos, that can help. Navattic is more tightly aligned to HTML-first product demos and capture-led workflows.

Why demo realism matters for interactive demos

Most interactive demos still move step to step. If your product relies on motion (drag and drop, typing flows, animated charts), realism can lift demo engagement and improve tailored demo experiences. This is where HowdyGo’s interaction replay can help some tailored demo experiences feel closer to a live demo.

Sales teams, pre-sales teams, and customer success teams

Once you have a library of interactive demos, the workflow question becomes simple: do you want a system that helps reps and SEs tailor demos and follow up based on engagement signals, or do you want a buyer-facing link that bundles the demo with supporting assets for the buying committee?

Navattic is strong when you want a repeatable rep and SE workflow. Launchpad is the layer that supports sales execution: organise demos in one place, tailor them per account, and use engagement signals to guide follow-up. Launchpad is included on Navattic’s Growth plan (listed at $1,000/month).

Storylane is strong when you want a buyer-facing destination. Buyer Hub lets you bundle interactive demos alongside assets like videos, PDFs, and embedded tools into a single link, so buyers can self-serve. Buyer Hub is shown under Premium (listed at $1,200/month).

HowdyGo covers the lightweight “one link” version with Collections, where you bundle multiple demos (and supporting content) under a share link. Collections start on Starter ($159/month), and that plan includes 1 collection.

Sales enablement workflows with pricing

If you want the most structured rep and SE workflow, Navattic is usually the best fit. If you want a buyer-facing room that bundles demos with supporting assets, Storylane is usually the best fit. If you want the “one link” approach via Collections at a lower entry price, HowdyGo is the one to test.

Sandbox environments for live, non-linear demos

If you sell a complex product, sandboxes matter when you need a live demo environment that supports real exploration. They help reps and SEs handle unexpected buyer questions without relying on production data.

Sandbox availability and the tier you unlock it on

• Navattic: Sandboxes are available via Launchpad, which you unlock on Growth (from $1,000/month) and above.
• Storylane: Sandboxes are Enterprise only (custom pricing).
• HowdyGo: Sandboxes are an add-on on Pro ($399/month) and Enterprise.

Comparison table: sandboxes (tiers + pricing)

Demo analytics, demo data, and your tech stack

This is where demo automation software either saves time or creates manual data entry required for reporting. Good demo automation software also reduces the time spent cleaning and exporting demo data.

Look for:

• Demo analytics that show demo engagement and demo engagement data at the right level (viewer, account, collection, campaign)
• Integrations that sync demo engagement data into your tech stack (CRM, marketing automation, analytics)

Navattic and Storylane both highlight integrations for demo data flow. HowdyGo includes CRM and analytics integrations on Pro.

HowdyGo's analytics features are quite extensive as seen in the demo below:

If your current process involves spreadsheets or manual work by sales representatives, make sure to check the demo automation tool you are investigating can automate that workflow.

Demo platform fit: browser extension, web app, desktop app, and mobile demos

Most teams run these tools as a web app. Capture is commonly done via a browser extension, which matters if your team is creating demos frequently and publishing interactive demos across many channels.

If you need a desktop app for offline capture, confirm that early, since most interactive demo software in this category is browser-led rather than a full desktop app. For mobile demos, check how each interactive demo platform handles responsiveness and touch interactions. For mobile apps HowdyGo has a mobile app creator available.

Demo tools, demo flows, and demo efforts

Once you pick a platform, the next bottleneck is not capture. It is the weekly rhythm of creating demos, publishing new demos, and keeping everything consistent across teams.

This is where demo tools and demo automation software either help or hurt:

• A good editor experience in a demo tool reduces rework when you are creating demos for different pages, industries, and personas
• Good demo automation software helps you turn one build into many demos without duplicating work
• Clear demo flows help sales teams, pre sales teams, and CS teams guide prospects through the right path at the right time

If your team needs tailored demo experiences, map the flows you use today (outbound, inbound, trials, onboarding) and check whether the demo automation platform designed for sellers or buyers matches your motion.

A practical test: build two interactive demos from the same base recording, then ship them as personalized demos for two industries. If that takes hours, your demo efforts will balloon quickly if you try to build a library of demos.

Also check video demos and video recordings. Teams often pair interactive demos with short video demos for context, and video recordings for internal enablement and demo coaching. If videos are part of your workflow, make sure the demo platform supports them in the way you expect.

Finally, keep an eye on demo content governance. One owner can manage early, but once multiple users are building, you need a simple review step so interactive demos do not drift off-brand.

Pricing and scaling with multiple users

Pricing is not just the sticker price. It’s how demo automation scales once marketing teams, sales teams, and customer success teams all want access.

Real pricing for HTML:

• Navattic: $500/month Base for unlimited HTML demos
• Storylane: Growth with HTML editor at $625/month (often $500/month billed annually)
• HowdyGo: $159/month for unlimited HTML demos on Starter

Also watch seat and license mechanics:

• If the plan uses seats or builder licenses, model what happens when 5, 10, or 20 people need to create interactive product demos
• If you expect enterprise pricing, ask for a clear breakdown of what is included: demo analytics, sandbox environments, integrations, support

Free plan and trial expectations

A free plan or free trial can be useful to validate basic demo creation and sharing. A trial is often better if you need to test integrations, analytics, and team workflows with multiple users. Both the Navattic and Storylane have an extremely limited free plan with 1 seat and 1 demo while HowdyGo provides unlimited seats and demos for 14 days.

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Bottom line

• Pick Navattic if you want seller-first demo automation for sales teams, plus strong enablement
• Pick Storylane if you want a buyer-room demo platform with multiple demo formats and packaged assets
• Pick HowdyGo if you want HTML-first interactive demos with unlimited users and a simple path to scale demo automation across go to market teams

FAQs

Do Navattic and Storylane both support interactive demos with HTML?

Yes. Both are built for interactive demos and are widely used as interactive product demo software. The difference is where HTML becomes the default tier and how that interacts with seats.

Which is better for buyer rooms?

Storylane is more explicit about buyer rooms via Buyer Hub and Hubs. Navattic is more seller-first via Launchpad. HowdyGo covers the lightweight version via collections which can be created on the starter tier at $159/month.

Which interactive demo platform is easiest for marketing teams to adopt?

The easiest interactive demo platform is usually the one that keeps pricing and access simple as more people join. For many go to market teams, that means avoiding seat surprises and keeping the demo creation process lightweight.

Clickable demos: can I make them in all three?

Yes. All three demo platforms can create clickable demos through guided steps and clear hotspots.