Supademo vs Storylane: Which interactive demo tool should you pick (and where HowdyGo fits)

If you’re comparing Supademo and Storylane, you’re probably trying to pick the fastest way to ship interactive demos that still feel like real product demos when prospects click around.

The honest split is this:

• Supademo is great for quickly producing guided clickable demos and screenshot demos, then upgrading to HTML demos once you hit the right tier.
• Storylane leans into being a broader interactive demo platform with a free plan, more packaging, and Buyer Hub style demo hubs as an add-on.
• HowdyGo is built to win when you need HTML capture, unlimited demos, and cross-team scaling without seat maths, starting from $159/month for unlimited users and demos.

TLDR: The Comparison

The quickest decision guide

Choose Supademo if you want…

• A fast way to create interactive demos with guided steps and a lightweight editor.
• A creator-based model that can work well for small teams with a small number of builders.
• To unlock full HTML recording later on the Growth tier

Choose Storylane if you want…

• A broader demo platform feel with more packaging with a demo hubs add on
• A free plan so you can start quickly, even if it is constrained and limited to screenshot recordings
• An option that scales via tiers and seats as you add more creators

Choose HowdyGo if you want…

• HTML recordings and playback from day one, plus unlimited users and demos, so marketing, sales, and CS can all ship.
• A simple pricing model that is predictable for marketing and sales teams, sales teams, and customer success teams.
• A high-fidelity, editable approach that reduces the “recapture everything” pain of screenshot based demos.

Feature comparison: the differences

The thing that bites teams later: screenshot demos maintenance

Most teams can ship their first interactive demo fast with screenshot demos or a screenshot video. But if your UI changes regularly, screenshot workflows turn into ongoing demo maintenance:

• You have to recapture screens
• You have to retest links and hotspots
• You have to update multiple demos across your site, outbound sequences, and help centre

This is why HTML demos and HTML capture become the unlock that matters. It is not just polish. It is keeping your demo creation process sane when your product ships every week.

For how this works check out the demo below:

HTML - Where the real differentiation happens

Supademo: A paid unlock

Supademo’s pricing and third-party listings show Growth as the tier where you record and share demos in full HTML/CSS, including editing HTML elements, and it starts at $350/month for 5 creators.

Storylane: HTML is positioned in Growth and up

Storylane’s plans position “Interactive Screenshot, Video, HTML Demos” on paid tiers, and show Buyer Hub as a paid add-on (bundled in higher tiers).

HowdyGo: HTML demos from day one

HowdyGo’s pricing explicitly includes Unlimited HTML demos and Unlimited users starting from $159/month, with a 14-day trial.

Free plan vs trial: what actually helps you ship

Free access is useful if you just want to test the editor and publish something small.

• Supademo’s free tier limits creation to 5 demos (with unlimited views)
• Storylane promotes this plan as an entry point on its site and plans page

But if your goal is a real demo program (not just one demo), the question is whether the free plan lets you run the workflow you actually need: multiple creators, multiple demos, and repeatable distribution.

HowdyGo takes a different approach: a time-boxed trial plus a paid entry plan that already includes the core scaling features (unlimited users, unlimited demos).

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Pricing plans: real numbers that matter

Here is the practical pricing view for the common “we need HTML” moment.

If your team is growing, pricing models matter as much as features. Creator pricing can be fine early. Seat pricing can get expensive fast for marketing teams, sales teams, and customer success teams who all want to create demos and maintain them.

Demo automation, demo hubs, and packaging

Storylane does a strong job pitching a broader interactive demo platform and demo automation layer, especially once you include Buyer Hub in the mix. Buyer Hub is shown as a paid add-on and bundled in Premium tiers.

HowdyGo competes here differently. Instead of pushing a complex automation story up front, it focuses on building a reusable library of interactive product demos and shipping them through demo hubs using collections, plus integrations and triggers on Pro. To see an explanation of collections, please watch the demo below.

Analytics: basic analytics vs advanced analytics

Most teams start with basic performance questions:

• Which demos get viewed?
• Where do people drop off?
• Which steps get clicked?

That is basic analytics.

When your program matures, you want advanced analytics and attribution:

• Segment performance by persona and channel
• Track outcomes per campaign
• Push engagement to your CRM

Storylane lists advanced analytics style features in higher tiers while HowdyGo Pro includes demo analytics and CRM and analytics integrations. See the demo for HowdyGo's analytics below:

Customisation and collaboration: what matters for GTM teams

If you are building demos across teams, you want:

• Custom branding, custom themes, and custom domain support
• Clear collaboration features and team collaboration
• Good demo management so your library does not turn into chaos

HowdyGo Pro explicitly includes custom domain and hands-on onboarding.

AI powered demo creation and AI voiceovers

A lot of teams ask about AI powered demo creation and AI voiceovers, especially for video demos and fast repurposing.

Storylane’s plans reference an “AI Suite” on Premium.

The key question is not “does it have AI”. It is whether AI improves your demo creation process:

• speeding up scripts
• helping you generate variants
• assisting with voiceovers for video demos
• helping you produce consistent demo content at scale

Have a look at some of HowdyGo's AI features below:

Who should pick what?

Supademo is usually best when

• You want guided interactive walkthroughs fast.
• You have a small number of creators.
• You are comfortable upgrading to Growth to get HTML capture level fidelity.

Storylane is usually best when

• You want the broader platform packaging story.
• You want a free plan to start and explore.
• You plan to use Buyer Hub style demo hubs and accept seat scaling.

HowdyGo is usually best when

• You want HTML demos on day one at the lowest starting price.
• You expect multiple teams to collaborate and ship multiple demos.
• You want a single model that fits marketing teams, sales teams, and customer success teams without limits on creators.

FAQs

What is the best choice in Supademo vs Storylane if I need HTML demos?

If HTML is your decision point, you should compare the tier where HTML starts. Supademo’s Growth starts at $350/month for 5 creators for HTML interactive demos. Storylane positions HTML in Growth tiers and above. HowdyGo includes unlimited HTML demos from $159/month on Starter.

Can I start on a free plan and still run a serious demo program?

A free plan is great for testing, but most teams outgrow it fast once they need multiple demos, multiple creators, and a repeatable process. Supademo’s free plan limits new demo creation to 5 demos.

Storylane’s free plan is a good way to explore, but you should expect to move up tiers for HTML and packaging.

How do I avoid the screenshot demos maintenance trap?

If you ship a lot of screenshot based demos, updates become the hidden cost. The cleanest fix is moving to HTML capture and HTML demos earlier, then standardising your demo creation process across teams.

Is HowdyGo built for sales teams and customer success teams too?

Yes. HowdyGo’s “unlimited users” model is designed for cross-functional adoption so sales teams and customer success teams can collaborate on demo content, not just consume it.

Do I get offline demos and advanced security?

These are usually enterprise-tier needs. HowdyGo’s Enterprise plan explicitly lists offline demos and enterprise SSO options. For Storylane and Supademo, confirm the exact advanced security features on the tier you are considering.

Bottom line

If you are deciding Storylane vs Supademo and you want the simplest, most scalable default choice, HowdyGo is usually the answer:

• You can create interactive demos immediately with HTML demos
• You get unlimited demos and unlimited users from the entry plan
• You avoid seat friction across marketing and sales teams, sales and marketing teams, and customer success teams

If you want to ship faster now and scale later, Supademo and Storylane can both work. But if you want to build a durable demo library and keep it updated without pain, HowdyGo is the safer long-term pick.