5 Best Supademo Alternatives in 2025 (With Quiz to Find Your Match)

Supademo earns its spot on a lot of shortlists. It's got an intuitive interface, you can spin up clickable product demos in minutes, and the AI helpers take the edge off writing and translations. For support docs, onboarding checklists, or creating lightweight clickable demos, that's more than enough.

Where teams start to feel the edges is when the demo has to sell or scale product demos. If you're embedding on your marketing site, you'll want something that feels closer to the real product, and if your product UI changes weekly, screenshot flows turn into recapture-and-retest chores.

This guide maps the best Supademo alternatives by use case, with a quick quiz if you just want a short list and a nudge in the right direction. This quick assessment matches your use case to 2–3 Supademo alternatives that actually fit how your team works. No email. No pitch. Just a short list and why.

Quick Quiz: What’s the best tool for you?

You don’t need a 20-minute RFP to get pointed in the right direction. This quick assessment matches your use case to 2–3 Supademo alternatives that actually fit how your team works. No email. No pitch. Just a short list and why.

Prefer to browse first? Keep scrolling for the detailed breakdown.

Why trust this guide

I'm Daniel, cofounder at HowdyGo, and I spend most days building HowdyGo, an interactive demo platform you'll find in this guide. I can't claim to be fully neutral with what is the best supademo alternative, I can be useful. I've seen what works in the wild and what looks great in a deck but stalls once you hand it to a marketer or an AE.

Common reasons teams look beyond Supademo

1. When “real” interaction starts to matter

For help docs or quick how-tos, screenshots do the job. For website PLG, ABM, or sales leave-behinds, you want a product demo that feels like the real product. That usually means HTML demos with editing and light personalization.

2. The screenshot maintenance trap

Screenshot tools feel cheap and fast on day one, but the bill comes due when your product team ships UI changes every couple of weeks. Each demo needs fresh captures, hotspots nudged back into place, and the whole flow retested. If you run multiple demos across features or personas, this becomes a standing chore that soaks up hours you meant to spend on campaigns.

3. Per-seat pricing clamps growth

Per-user plans look fine with a small crew. Then marketing, CS, and sales all want in. A 5-person team at roughly 250 a month becomes 750 a month at 15 creators. The financial hit is obvious. The psychological one is worse. Teams start rationing who can build demos to keep costs down, which creates bottlenecks on creating product demos exactly when you need more content to win deals and onboard customers.

4. Governance, data, and real-world scale

Once more than one team is creating interactive demos, you need roles, approvals, demo hubs, demo analytics, consistent branding, lead capture, and clean CRM fields. If those show up only on upper tiers or require custom setup, the lift can stall momentum. EU buyers have an extra layer here with DPA, sub-processors, and data residency that many comparison pages never spell out.

The 5 Supademo alternatives most companies should consider

TLDR; A quick table

1. HowdyGo

HowdyGo is an interactive demo platform built specifically for SaaS marketers and growth teams. It enables you to quickly create interactive demos which are pixel-perfect HTML replicas of your product that visitors can explore right on your website. Instead of static screenshots or videos, users can click, interact with buttons, navigate menus, and experience your app as if they were using it for real.

After recording your product using the Chrome extension, you can fully edit the HTML to update text, swap out images, blur sensitive data, and personalize each demo for specific audiences. HowdyGo has user friendly interface which makes it easy to add lead capture forms, personalize demo content with prospect data, and track analytics to see how viewers interact with your product.

One of HowdyGo's standout features is its free mobile app demo creator allowing you to build engaging demos for iOS and Android apps from screenshots. This is a rare feature among demo platforms, helping teams showcase their mobile products as well as web apps.

Features

• Fully interactive HTML/CSS capture: Demos are exact front-end copies of your app, with clickable and scrollable elements not just static screenshots.
• Full post-capture editing: Easily edit text, replace UI components, blur sensitive areas, and add tooltips all without code.
• Personalization: Insert variables such as company name, user name, or industry to customize demos for different audiences.
• CRM integrations: Native connections to Salesforce, HubSpot, and Zapier allow demo engagement data to feed into your sales pipeline.
• Analytics dashboards: Track demo views, completion rates, and engagement to identify top-performing content.
• Lead capture forms: Embed forms into demos to collect user information at key moments.
• Mobile app demo creator: Upload mobile app screenshots to build interactive demos for iOS and Android products one of the few platforms to support mobile apps.
• Export as video or GIF: Repurpose your demo content for social sharing, email, or paid campaigns.

Use cases

Website lead generation

Embed interactive demos on your homepage, product pages, or pricing page so visitors can try your product instantly, increasing conversions from website traffic.

Interactive demo centers

Create a collection of demos organized by persona or feature, so prospects can explore what interests them most.

Sales leave-behinds

Share personalized interactive demos with prospects after calls to reinforce your product's value and drive follow-up engagement.

Product launches

Showcase new features with interactive demos that help customers and prospects understand updates in a more engaging format.

Customer onboarding

Build interactive walkthroughs that help new users quickly master key workflows improving product adoption and reducing churn.

Mobile app demos

Show off your mobile apps with interactive demos that don't require a complicated recording setup great for app stores, marketing pages, or customer onboarding.

Pros

• Full HTML editing and personalization available on all plans
• Unlimited user seats and unlimited demos with no seat-based pricing
• Built for SaaS marketing teams (not just sales)
• Export demos in multiple formats
• One of the few platforms with mobile app demo support
• Affordable pricing for startups and growth-stage SaaS companies for HTML demos
• Excellent customer support, demo coaching and onboarding from the founding team

Cons

• Like most demo platforms, live capture of native mobile apps isn't supported (mobile demos are created via screenshot upload)
• No built-in AI translation. You can however use 3rd party tools and upload relatively easily.

Pricing

• Starter: $159/month
• Pro: $399/month
• Enterprise: Custom pricing
• Free trial available

Try HowdyGo for free.

User ratings

HowdyGo scores 5.0 / 5 stars on G2 (source: G2).

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2. Arcade

Arcade is a lightweight, no code platform designed primarily for product marketing teams. It helps you create quick, polished, clickthrough demos that can be embedded on your website, blog, docs, or shared in email and social campaigns.

Arcade's strength lies in its simplicity. You can use its Chrome extension to quickly record product flows, which are then converted into attractive, mobile-friendly step-by-step guides. On the lower plans, Arcade creates screenshot-based clickthroughs with interactive hotspots, tooltips, and branching. HTML capture is offered only on the Enterprise tier, so most Arcade customers rely on the screenshot functionality.

For SaaS teams that want to add self-service product tours to marketing pages or drive more engagement in content marketing without needing full HTML editing or personalization, Arcade is a great option.

Features

• Chrome extension recording: Capture product workflows quickly as step-by-step guides.
• Screenshot-based clickthroughs: Add interactive elements like tooltips, buttons, hotspots, and branching.
• Embeddable on websites: Demos can be added to landing pages, blogs, and other marketing content.
• Team collaboration: Easily share and manage demo content with marketing and product teams.
• Analytics: Track views, engagement, and conversion on demo content.
• HTML capture: Available only on Enterprise plan.

Use cases

Product marketing content

Embed Arcade demos on feature pages, blogs, and campaigns to show your product in action, helping prospects understand value and increasing time-on-site.

Sales microsites

Quickly create demo experiences that can be shared as links or embedded in microsites to support sales efforts.

Internal training

Use Arcade's step-by-step flows to train employees on internal tools or workflows.

Support documentation

Add interactive guides to help center articles or FAQs, improving customer self-service and reducing support tickets.

Pros

• Very simple and fast to use great for non-technical teams
• Beautiful output design, optimized for mobile and desktop
• Affordable for content-driven marketing teams
• Collaboration features for team-based demo creation

Cons

• Screenshot-based on most plans (HTML capture requires Enterprise)
• Limited ability to personalize or deeply edit demos
• No built-in lead capture forms
• More suited to marketing use cases than sales or ABM

Pricing

• Free plan available
• Pro: ~$32/month per user
• Team: ~$112/month per user
• Enterprise: Custom pricing (HTML capture available)

User ratings

Arcade scores 4.7 / 5 stars on G2 (source: G2).

3. Storylane

Storylane is a flexible interactive demo platform that offers both screenshot-based and HTML-based demos. It's built for go-to-market teams that want to create personalized demo experiences for prospects and is popular with B2B SaaS companies running product-led growth or ABM campaigns.

On lower-tier plans, Storylane functions much like Supademo or Arcade (with screenshot-based tours). On its Growth plan ($500/month) and higher, it unlocks HTML-based capture allowing you to build fully interactive demos that prospects can click, scroll, and explore. Demos can then be customized with dynamic tokens (prospect name, company, etc.), voiceovers, and branching flows.

Storylane also includes demo hubs, making it easy for larger teams to manage multiple demos across different personas, industries, or product lines.

Features

• HTML-based capture (Growth plan and above): Create interactive, editable replicas of your product.
• AI-powered voiceover and translations: Automatically generate voiceovers and translate demo content.
• Desktop app: Make screen recordings of your desktop or specific windows.
• Demo hubs: Organize multiple demos in one place ideal for complex products or large sales teams.
• Personalization tokens: Dynamically customize demos for each prospect.
• No-code editor: Edit text, images, blur content, add CTAs, and create branching paths all without code.
• CRM integrations: Connect to Salesforce, HubSpot, Marketo, and others.
• Lead capture and analytics: Embed lead forms and track demo engagement.

Use cases

SaaS website product tours

Embed interactive demos on product or pricing pages to help prospects self-educate and engage with your product early in the funnel.

Sales demo leave-behinds

Send personalized demos to prospects after sales calls to reinforce value and drive the next step in the buying process.

Account-based marketing (ABM)

Tailor demos for specific accounts and target industries using personalization tokens and branching paths.

Customer onboarding

Use interactive demos to train new users on key workflows, improving time-to-value and retention.

Partner enablement

Equip partners and resellers with branded, self-service demos they can use in their own sales efforts.

Pros

• HTML editing and full interactivity on Growth plan and above
• Advanced personalization and AI voiceover tools
• Built-in demo hubs to manage content at scale
• Strong CRM and marketing automation integrations
• Offline demos are offered on $1200/month tier

Cons

• HTML capture only on higher-tier plans ($500/month and above) and not available for trial
• Entry point is more expensive than lightweight tools like Supademo or Arcade as a paid screenshot tool
• Web-based app capture only (no desktop/mobile app recording)

Pricing

• Free: 1 demo with screenshots only
• Starter: $40/month per user (screenshots only)
• Growth: $500/month (HTML capture starts here)
• Premium: $1,200/month
• Enterprise: Custom pricing

User ratings

Storylane scores 4.8 / 5 stars on G2 (source: G2).

4. Walnut

Walnut is an enterprise-focused interactive demo platform, built for SaaS sales and marketing teams that need highly personalized, fully interactive HTML demos for ABM, outbound sales, and complex deal cycles.

It captures your product's front-end as an HTML-based interactive replica allowing you to build demos that feel like the real product. Sales and marketing teams can then fully edit the captured UI, personalize each demo for prospects, and add branching flows, CTAs, and lead capture.

Walnut also includes analytics dashboards, CRM integrations, and collaboration tools, making it popular among larger sales organizations that manage large volumes of deals, accounts, or product lines.

Features

• Fully interactive HTML capture: Demos feel like a live product, users can click, scroll, and interact.
• Full post-capture editing: Edit text, images, data, and UI components. Customize each demo for different audiences.
• Personalization tokens: Insert dynamic variables for prospect names, companies, industries, or use cases.
• Branching paths and storytelling: Build multi-step journeys and let users explore based on their needs.
• CRM integrations: Connect to Salesforce, HubSpot, and other platforms for data sync and engagement tracking.
• Analytics dashboards: View demo engagement by user, company, or campaign ideal for ABM and sales ops.
• Lead capture forms: Add forms to demos to collect prospect information and drive pipeline.
• Collaboration tools: Manage demo libraries across large teams - share, clone, and version-control demos.

Use cases

Personalized sales demos

Equip sales reps with custom demos they can send to prospects after calls, tailored to the prospect's use case, industry, and buying stage.

Enterprise sales enablement

Support large, complex deals with interactive demos that match buying committee needs showing only the features relevant to each stakeholder.

Account-based marketing (ABM)

Run targeted campaigns with personalized demo experiences for priority accounts, track engagement and integrate data with CRM.

Partner and reseller enablement

Provide interactive demos that partners can customize and use in co-marketing or sales efforts.

Customer onboarding

Deliver post-sale training with interactive demos that guide new users through core workflows.

Pros

• Deep personalization and full HTML editing
• Strong for complex ABM and enterprise sales use cases
• Advanced analytics and CRM integrations
• Branching and storytelling features for larger, multi-stakeholder demos
• Designed to scale across large sales teams

Cons

• Higher entry price point than many other tools with no monthly purchase options
• More complex to learn and deploy for small teams
• Geared mainly toward enterprise sales (less focused on marketing use cases)
• No native mobile app demo support
• No desktop app available

Pricing

• Ignite: $9,000/year
• Pro: $18,600/year
• Scale: Custom pricing

User ratings

Walnut scores 4.5 / 5 stars on G2 (source: G2).

5. Navattic

Navattic is a no-code interactive demo platform that helps marketing and sales teams create fully interactive HTML demos of their product. It's one of the more established players in this space often compared with Storylane and Walnut and is built for teams that want to create self-service demos for PLG websites or personalized demos for sales.

Navattic captures your product front-end via HTML/CSS, creating an editable clone of your product experience. After capture, you can edit text, images, or UI components in the no-code editor, and add personalization tokens, tooltips, and CTAs.

The platform includes analytics dashboards, CRM integrations, and strong branching logic allowing marketing and sales teams to tailor demos for different personas or buyer journeys. You can embed demos on your website or use them in outbound campaigns and sales motions.

Features

• HTML/CSS-based capture: Create editable, interactive clones of your product; users can click, scroll, and engage with the UI.
• No-code editor: Edit text, images, hide/blend UI elements, and build multi-path demo flows.
• Personalization tokens: Insert dynamic data like user name, company, or industry into demos.
• Branching logic: Build multiple demo paths based on persona, industry, or use case.
• CRM integrations: Connect to Salesforce, HubSpot, Marketo, and other systems.
• Analytics dashboards: Track demo views, drop-offs, time-on-step, and completions.
• Lead capture forms: Add forms to collect prospect information directly from the demo.
• Collaboration tools: Share demo templates across teams and reuse components.

Use cases

Website product tours

Embed interactive demos on product pages or landing pages to engage self-service buyers and accelerate pipeline.

Sales enablement

Provide sales teams with personalized demos they can share as part of outbound or follow-up sequences.

Account-based marketing (ABM)

Run ABM campaigns with custom demos built for priority accounts, personalize messaging and measure engagement.

Demo libraries

Create a demo library or resource center for prospects and customers to self-navigate different product features.

Onboarding and customer education

Help new users learn core workflows with interactive product tours.

Pros

• HTML-based interactive demos no screenshots
• No-code editor with good branching capabilities
• Native CRM integrations
• Designed for marketing + sales teams
• Affordable compared to some enterprise-focused competitors

Cons

• Free tier very limited (1 demo, 2 seats only)
• Paid plans start at higher price point other tools
• Collaboration features more basic than some newer platforms
• No mobile demo support

Pricing

• Base: $500/month billed annually
• Growth: $1000/month billed annually
• Enterprise: Custom pricing
• Free trial available (with usage limits)

User ratings

Navattic scores 4.8 / 5 stars on G2 (source: G2).

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Tips for creating effective interactive product demos

Regardless of which Supademo alternative you choose, the best interactive product demos share a few key traits: they’re clear, engaging, and drive the viewer toward action.

Done well, interactive demos can be one of the highest-performing assets in your marketing and sales funnel.

For example:

• 89% of visitors interact with demos on dedicated landing pages
• 60% of viewers complete a full demo
• Inbound leads are 70% more likely to sign up for a trial after viewing a demo
  (Source: interactive product demo examples)

Want more inspiration?

See Interactive product demo examples for real-world results and tactics and How Flagsmith uses interactive product demos for a case study on building a demo-led funnel.

Here are our top tips for creating demos that engage and convert:

1. Define the purpose of your demo

Every demo should start with a clear goal. Are you trying to:

• Generate more leads?
• Shorten sales cycles?
• Improve onboarding?
• Drive adoption of new features?
• Educate partners?

When you know your goal, you can design the flow, language, and CTA of your demo to support it.

2. Know your audience

Different demos work for different audiences:

• Prospects: show key value quickly
• New users: help them activate
• Decision makers: tell a story about business impact
• Technical users: focus on features and UX

Before you start building, think about who you want to reach, this will help you choose the right length, content, and style.

3. Start with one key flow

Short, focused demos convert best. In fact, in our customer data, shorter demos with a clear goal have higher completion rates and CTA clickthroughs.

A great example: Flagsmith’s marketing team started with just one homepage demo focused on showing value fast and 1.7x’d their app signups as a result. They later expanded to a full demo center after seeing the impact.

The takeaway: Start with one flow. Prove value. Then add more.

4. Tell a story

The most effective demos tell a story that mirrors your user’s journey:

• What problem are they trying to solve?
• How does your product help?
• What is the "aha" moment?

As shown in SleekFlow’s demo example, story-driven demos create emotional engagement and help viewers remember your product.

5. Use chapters and clear navigation

Longer demos perform better when broken into chapters giving viewers control.

For example:

• Ansarada, CloudForecast and ADInstruments use chapters to let prospects choose which feature to explore
• 25% of Flagsmith’s demo viewers return to review a section again after completing it, a strong sign of engagement

Chapters help users self-direct, improving engagement and conversions.

6. Highlight key features, not everything

Less is more. Focus on the top 1–3 features your target audience cares about most.

In CloudForecast’s ZeroWaste demo, focusing on a single key feature drove deeper engagement and faster conversion which is better than trying to show the full product all at once.

7. Personalize wherever possible

Adding simple personal touches like a prospect’s name, company logo, or industry references can significantly improve engagement.

In Tango’s demo example, adding personalization led to more completed demos and higher trial signups.

Platforms like HowdyGo, Storylane, Walnut, and Navattic make it easy to personalize demos with tokens even at scale.

8. Use clear, friendly language

Think of your demo as a helpful guide, not a sales script.

• Keep tooltips and CTAs conversational
• Avoid jargon
• Use active language that nudges action
• Emojis can also work well in onboarding or informal demos

For example, Visitly uses clear annotations (and the occasional emoji) to keep their onboarding demos friendly and human.

9. Embed lead capture forms

If your goal is lead gen or ABM, add forms at the right point in your demo start, mid-way, or end to capture prospect info.

Demos with lead forms consistently drive more qualified leads and better sales outcomes as seen in Tango’s example, where forms led to higher MQL rates.

10. Always include a CTA

What do you want the viewer to do next? Good demos always close with a strong CTA:

• Start free trial
• Book a demo
• Explore pricing
• View more demos

For example: In CloudForecast’s interactive product guide, viewers are nudged with a clear CTA after the demo which improves trial starts.

Conclusion

All five of these Supademo alternatives offer powerful ways to create interactive product demos but each has different strengths, pricing, and use cases.

If you're in a small marketing team or running PLG campaigns, HowdyGo gives you full HTML-based editing and personalization at a much more accessible price with unlimited users and demos on all plans.

If you want lightweight marketing tours, Arcade works well for embedding simple demos into content.

Storylane and Navattic provide more advanced branching and ABM options ideal if you're scaling sales campaigns or running demo-first outbound.

For complex enterprise sales, Walnut offers deep personalization and powerful CRM integrations at a premium price point.

The best advice? Start with one focused demo, prove value, then scale. Many teams like Flagsmith saw great results this way.

If you want to select the right interactive demo platform that lets you do all of this with full HTML editing, no seat limits, and mobile app demo support all with hands-on help from the founding team then HowdyGo is a great place to start.

FAQs

What is better than Supademo?

If you want the best Supademo alternative with fully interactive HTML-based demos at a lower price point, tools like HowdyGo include full HTML editing on all plans for improved demo performance. Storylane and Navattic are also strong options on higher tiers.

Is Supademo worth it?

Supademo is good for fast screenshot-based demos for onboarding and support. For marketing, PLG, or ABM, many teams prefer alternatives like HowdyGo because of better flexibility and lower costs.

Is there a free version of Supademo?

Yes. Supademo has a free plan with 5 demos.

What is the best Supademo alternative for website demos?

If you want to embed interactive demos on your website or create a demo center, HowdyGo is one of the best choices. Full HTML editing is included on all plans and there are no seat limits. If you don't require HTML editing, Arcade is the most comparable option in terms of features and price points.

Can I create mobile app demos?

Supademo does not support mobile demos natively, but has a screenshot based tool. HowdyGo offers a free mobile app demo creator. You can turn iOS or Android screenshots into interactive demos.